Why We Love it
Why We Love it–
Why We Love It
It's no secret that we love quirky, atypical watches here at Analog:Shift...
With so many smaller brands shrouded in mystery due to poor record-keeping or simply lost all together, we aim to shed light on some of the forgotten watches that were produced last century.
Fortis is one such brand.
Established by Walter Vogt in 1912, Fortis claims a series of horological firsts, not least of all being the production of the first waterproof wrist alarm in 1956. The brand was at the forefront of style, releasing brightly-colored watches in the 1960s and 1970s that could in many ways be considered forefathers of the Swatches of the 1980s.
This Easy-Math model from the 1970s features a plated cushion case with twin crowns - the lower of which is used to wind its manually-wound movement and the upper used to operate an internal rotating bezel and compass printed crystal assembly, which allows for navigation calculations. Additionally, the watch features a with a period Tropic-style rubber strap.
If you've been on the lookout for a funky, unique watch with an unusual function that you're unlikely to see on anyone else's wrist - your search is over!
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.