Why We Love it
Why We Love it–
Why We Love It
We've said it over and over again - the Datejust may just be the perfect watch.
Coupling perfect proportions, simple dial layouts, and robust movements, Rolex's most prolific model is an icon of timekeeping that has been in continuous production for decades. Moreover, the Datejust is all the watch that just about any of us really need.
With its famous fluted white gold bezel, the 1601 can be distinguished from its sister references of Datejust, the 1603, which has an engine-turned steel bezel; or the 1600, which has a polished smooth steel bezel. Like all 1600-series Datejust models, the 1601 features a pie-pan dial, acrylic crystal, and classic 36mm proportions that work brilliantly on fabric straps or metal bracelets.
This particular timepiece dates to circa early 1970s and features a blue sunburst 'Sigma' dial with Tritium lume and a matching handset. Fitted to an era-appropriate folded link Jubilee bracelet with signed blade clasp and coupled with the ubiquitous fluted white gold bezel, this watch checks all the boxes.
Vintage Datejusts are incredibly versatile for everyday use, and can easily be dressed-up for formal occasions or dressed-down and worn as a sporty everyday companion!
The Datejust Story
The beauty of the Datejust is that it is the ultimate do-anything, go-anywhere watch. Equal parts sporty and dressy, the Datejust wears just as well with jeans as it does with a suit, and thanks to the signature Oyster case and tough-as-nails movement, it’s ready for anything that you can throw at it.
In production continuously since 1945, the original Datejust was the world's first wristwatch to incorporate a date disc and aperture at the 3:00 position. Since then, date windows at 3:00 have become commonplace, and the Rolex cyclops magnifier bubble has become a hallmark of the brand. Datejusts have proudly been worn by presidents, athletes and movie stars (and probably your grandfather), in a testament to how timeless and versatile the watch truly is.
While recent horological trends have favored larger sporty wristwatches, the age of the giant watch is drawing to a close, making more reasonably sized watches like the original Datejust, a pleasantly stylish option that fits the bill in every setting.
There's a magic to the Datejust's simple design, a timelessness that proves that true style never dies.
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.