Universal Genève Polerouter

SKU AS03389
SKU AS03389

Why We Love it

Why We Love It

From the perspective of the history of modern horology, the Universal Genève Polerouter holds a special corner all to itself. 

In many ways the Polerouter, with all of its variety, is the story of modern Swiss Watchmaking. 

This particular twisted lug beauty is remarkable even amongst other similar examples. Expertly color-matched, its rare dauphine-style handset jumps off of the glossy gilt dial. Their rich, tan lume is a study in contrast against the shiny inky black. Beneath its caseback, which still bears its factory engraving (a rarity in and of itself), spins a stainless steel bumper movement. Such mechanisms are a snapshot in the history of the automatic movements we often take for granted today. 

Those of us who collect watches are in fact collecting more than just watches. We collect stories- tales of mechanism and craftsmanship, of companies and countries, of individuals.

It is more than the ticking of hands that sets our hearts aflutter. 

The Story

Most of us, even the most diehard collectors, know only one watch designer by name: Gerald Genta.

The man behind the AP Royal Oak, the Patek Philippe Nautilus and the IWC Ingenieur, Genta changed the watch industry with his luxury stainless steel sports watches with sharp 70s lines and his characteristic integrated bracelet design.  But before he could pioneer haute horology, he had cut his teeth on a more approachable timepiece; the Universal Genève Polerouter.

The Polerouter was Genta's first watch design brought to market, penned by the young Swiss designer in his early 20s. The watch was a sales success and propelled Genta’s career forward (allowing for the greats such as the Royal Oak and the Nautilus.) The first Polerouter was released in 1954 (and originally called the POLARouter) to celebrate and promote Scandinavian Airlines’ Royal Viking polar flights between New York City, Los Angeles and Europe. The flights forged a new route over the North Pole, reducing flight times between the two continents. Flying over the North Pole presented a unique set of challenges for a watch, and the Polerouter was designed to be highly resistant to magnetic fields (in addition to the usual shock and water resistance) so as to maintain accuracy during the trip.

A:S Guarantee


Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.


Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.


We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns


All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

Universal Genève Polerouter

Universal Genève Polerouter

Universal Genève Polerouter


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