Why We Love it
Why We Love it–
Why We Love It
Ranchero - is there a more badass name combined with a more elegant watch?
The short answer is - probably not...
One of the least understood models in the vintage Omega lineup, the Ranchero is also one of the rarest and most commonly faked or 'Frankensteined'. Featuring a thin steel case with manual winding movement and a sporty dial with large luminous plots, they make for the perfect combination of dress and tool elements.
This particular black dialed Ranchero Reference CK2990, has all of the character that vintage watch hunters crave. Its dial has developed a deep, rich patina with matching 'broad arrow' handset, more commonly seen in early Speedmasters.
Black dial Ranchero's don't come around often, but when they do - we make sure to snag them as fast as we can.
It suffices to say - this is not one to be missed.
When launched in 1958, the Ranchero was meant to be Omega’s successor to the Railmaster and Seamaster. Unlike those two watches—tough, purpose-driven, designed for specific professions or pastimes—the Ranchero was meant to do it all, really. Though they featured the same waterproof case design and robust hand-wound movement as its sportier brethren, the Ranchero’s slimmer profile meant that it could—like Ford’s Ranchero—do double duty for both work and play.
The thin profile of the crystal, coupled with the slim case, makes the dial really stand out, an effect that Omega used in many of its dress watches at the time. And the dial of the Ranchero owes much to the Railmaster, with its large luminescent hour markers and hands.
With all that the Ranchero had going for it, it should have been a success. By rights it should have sold as well as its automotive counterpart, which sold so well (over 508,000 units, in fact) that its success prompted Ford’s competitor, Chevrolet, to create a coupe utility of its own—the (in)famous El Camino! However, the Omega Ranchero did not prove to be the runaway hit that the Seamaster was, and Omega discontinued production by 1960.
Today, these limited production beauties are a rarity on the market, with clean examples rarely changing hands publicly. As the oddball in the lineup, they are finally getting the affection they deserve amongst vintage watch enthusiasts!
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.