Universal Genève Polerouter NS

SKU AS03249
SKU AS03249

Why We Love it

Why We Love It

If you hadn't realized yet, we are pretty big fans of Polerouters around here.

While there have been many variations of Polerouters, they just never seem to get old. Theres just something about that simple, function-forward design language that makes them elegant without being fussy and timeless without feeling dated. Perhaps thats the true earmark of great design -when something feels like it would be appropriate in just about any time. But what else would you expect from the likes of Gerald Genta?

The Universal Genève Polerouter 'NS' is the embodiment of such design. Its soft cushion case is the perfect backdrop for the more precision focused matte black quadrant dial - underscored by red accents and applied silver indicies.

For many vintage enthusiasts, the most iconic watches and notable designers have, regrettably, reach a barrier to entry that is simply insurmountable. Mercifully however, there are a few models that remain thankfully grounded in their pricing. 

If watching making prowess is your thing, UG is the place to go. If design heritage and iconography is what you seek, then Gerald Genta is your man.

...If you want all of that and would rather not refinance your house? This is the watch you've been looking for.

The Story

Most of us, even the most diehard collectors, know only one watch designer by name: Gerald Genta.

The man behind the AP Royal Oak, the Patek Philippe Nautilus and the IWC Ingenieur, Genta changed the watch industry with his luxury stainless steel sports watches with sharp 70s lines and his characteristic integrated bracelet design.  But before he could pioneer haute horology, he had cut his teeth on a more approachable timepiece; the Universal Genève Polerouter.

The Polerouter was Genta's first watch design brought to market, penned by the young Swiss designer in his early 20s. The watch was a sales success and propelled Genta’s career forward (allowing for the greats such as the Royal Oak and the Nautilus.) The first Polerouter was released in 1954 (and originally called the POLARouter) to celebrate and promote Scandinavian Airlines’ Royal Viking polar flights between New York City, Los Angeles and Europe. The flights forged a new route over the North Pole, reducing flight times between the two continents. Flying over the North Pole presented a unique set of challenges for a watch, and the Polerouter was designed to be highly resistant to magnetic fields (in addition to the usual shock and water resistance) so as to maintain accuracy during the trip.

A:S Guarantee


Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.


Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.


We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns


All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

Universal Genève Polerouter NS

Universal Genève Polerouter NS

Universal Genève Polerouter NS


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