Rolex Day-Date

SKU AS03184
SKU AS03184

Why We Love it

Why We Love It

The Rolex Day-Date "President' is arguably the most important dress watch in history.

Worn as an accessory with a fine bespoke suit or with jeans and a t-shirt, a solid gold Rolex might just change the way you think about precious metal wristwatches. And going with a true icon, worn by everyone from President Eisenhower to Tony Soprano, makes the idea of adding a little extra shine to your wardrobe that much more compelling.

This particular Reference 1803 is finished in solid 18k yellow gold. Its champagne-toned pie-pan dial has evenly aged intact luminous plots and its warm acrylic crystal is framed by a fluted yellow gold bezel. Spared the fate of so many 1803s, this particular Day-Date shows only minimal signs of wear and NO signs of over-polishing, with thick, sharp lugs and deep hallmarks. Paired up on a hidden clasp bracelet, this is quite simply a lovely example of one of our favorite vintage Rolex references.

When only a gold watch will do - meetings with heads of state or the heads of the Five Families - a Day-Date is always the right choice.

The Story

When you’ve got a good thing going, sometimes you just know.

Such is the case with the Rolex Day-Date. At the time of the Day-Date’s release in 1956, it was Rolex’s most complicated wristwatch: all previous attempts had failed to resonate with consumers.

But as soon as Rolex secured the patent in July of 1955, production of the Day-Date was rushed for a debut at the Basel Fair the following spring.

Although early Day-Dates were plagued by technical problems resulting from the complexity of the automatic movement with dual calendar function, those were soon resolved. After President Eisenhower sported one (a gift from the manufacture), its success was secured. The watch came to be known as the “President,” (due to the fact that several U.S. presidents since Eisenhower have worn one), and it certainly lives up to its dignified nickname.

For a brand that has built its reputation on its sports watches, it's perhaps unsurprising that the Rolex Day-Date is amongst the brand's best-sellers. True, the brand has always produced dress watches, but while the brand's more overt dress watch, the Cellini, often seems out of place among the brand's Oyster-cased offerings, the Day-Date is sturdy, solid, and at home alongside the Submariners and GMTs that make up the Oyster Perpetual collection.

Rolex has approached continual development of model as they do every other, making quiet improvements over the following decades, ensuring the Day-Date is worthy as the centerpiece of Rolex's Oyster line as horological technology evolves.

A:S Guarantee


Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.


Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.


We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns


All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

Rolex Day-Date

Rolex Day-Date

Rolex Day-Date


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