Rolex Datejust 1601

SKU AS02971
SKU AS02971

Why We Love it

Why We Love It

The Datejust may just be the perfect watch. There - we said it! 

Why? It couples perfect proportions, a simple dial layout, and a robust movement into a timeless, easy to wear package. It has been Rolex's most prolific model and is an icon of timekeeping that has been in continuous production for decades. This particular example dates from 1968 and hasn't aged so much as a wrinkle - giving it nothing to envy from the modern Datejusts. 

The best part of the Datejust is that it is the ultimate do-anything, go-anywhere watch. Two parts sport (Rolex's Oyster case and crown), and one part dress (the fluted white gold bezel), the Datejust wears just as well with jeans as it does with a suit, no matter the expression.

Many consider the classic silver sunburst dial configuration the most staid version of the Datejust, making many reach for grey, black or blue dials instead.  To us, the silver dial Reference 1601 evokes a relaxed Riviera looks with a dash of classic styling. It's a Rolex that wears effortlessly and isn't trying to be more than it is.  

The Story

In production continuously since 1945, the original Datejust was the world's first wristwatch to incorporate a date disc and aperture at 3 o’clock. The cyclops magnifier over the date window was introduced in 1954, and as we all know became a signature Rolex design cue.

Since then, dates at 3 o’clock has become commonplace, and the Rolex cyclops magnifier bubble has become a hallmark of the brand. Datejusts have proudly been worn by presidents, athletes and movie stars (and probably your grandfather), in a testament to how timeless and versatile the watch truly is.

Where so many watches can be a little too big here, or a little to small there, the Datejust is just right, embracing the wrist with its thin and tapering 36mm case. And while recent horological trends have favored large wristwatches, the age of the giant watch is behind us (thankfully), making more reasonably sized watches, like the original Datejust, a pleasantly stylish option that fits the bill.

There's a magic to the Datejust's simple design, a timelessness that speaks to how true style never dies.

A:S Guarantee


Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.


Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.


We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns


All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

Rolex Datejust 1601

Rolex Datejust 1601

Rolex Datejust 1601


Thank you for your interest in the Rolex Datejust 1601. Please fill out the form below and we will get back to you shortly.