Universal Geneve Polerouter Date
Why We Love it
Why We Love it–
Why We Love It
Perfect Gilt Gloss Dial. Universal Geneve Trapezoidal Crystal. Microrotor Movement. Gerald Genta.
Now that we have all the buzzwords out of the way, let's talk about condition. If real estate is all about "location, location, location" vintage watches are all about "condition, condition, condition", and wow is this Polerouter a stunner. It has everything in tact that we love about this iconic mid-century design. An early Polerouter before the dials went matte, and the crystals got plain - and yet still housing a beautifully decorated in-house microrotor automatic from one of the great brands in watchmaking history.
Just wearing this, your eyes get lost in the depth of that gilt-gloss dial and the slight touch of radium burn (indicating that this was most likely left untouched for a very ling period of time) is the only thing to remind you that this is a treasured watch of yesteryear.
Trust us on this one, Polerouters do not always come this nice and complete - especially when you start hunting for that elusive UG signed magnifying crystal!
Most of us, even the most diehard collectors, know only one watch designer by name: Gerald Genta.
The man behind the AP Royal Oak, the Patek Philippe Nautilus and the IWC Ingenieur, Genta changed the watch industry with his luxury stainless steel sports watches with sharp 70s lines and his characteristic integrated bracelet design. But before he could pioneer haute horology, he had cut his teeth on a more approachable timepiece; the Universal Genève Polerouter.
The Polerouter was Genta's first watch design brought to market, penned by the young Swiss designer in his early 20s. The watch was a sales success and propelled Genta’s career forward (allowing for the greats such as the Royal Oak and the Nautilus.) The first Polerouter was released in 1954 (and originally called the POLARouter) to celebrate and promote Scandinavian Airlines’ Royal Viking polar flights between New York City, Los Angeles and Europe. The flights forged a new route over the North Pole, reducing flight times between the two continents. Flying over the North Pole presented a unique set of challenges for a watch, and the Polerouter was designed to be highly resistant to magnetic fields (in addition to the usual shock and water resistance) so as to maintain accuracy during the trip.
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.
Universal Geneve Polerouter Date