Tudor Submariner Lollipop 'Works Better Under Pressure'

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1985 Tudor “Works Better Under Pressure” Submariner ‘Lollipop’ 2-Page Ad

Before getting into some of the inner workings of this ad, it must be stated that Tudor watch advertisements are extremely uncommon. You’d think because the brand is essentially Rolex that the volume and variety of adverts would abound. This just isn’t the case. Those that do exist, particularly for sports models of the late 1970s through 1980s, are relegated to niche publications, which themselves are published in low numbers. This compound effect of limited promotion, in low-circulation magazines, makes any vintage Tudor ad a rare bird.

Sometimes when they surface, you get lucky. Take this Tudor ‘Lollipop’ Snowflake ad for example. It’s like finding a barn find watch with its original box and papers… In this case the extra accessories is that second page. Together, printed on these two sheets of vintage parchment, is a written breakdown of the watch’s robustness along with a cross-sectional diagram to aid comprehension of the facts stated. If you chose to glaze over - or not read the text at all - one glance at that thick slab of crystal and layers of mechanisms should instill faith that this watch won’t let you down should you go out an purchase it. This is an advertisement where the picture is worth 1,000 words… 

Framed with both pages “floating” mounted on black sheen background with matching, reverse-cut, double-windowpane matting. Recessed in black, thin metal frame.

About our collaboration with Ad Patina

We're thrilled to be collaborating with our longtime friends at Ad Patina to bring you a selection of the most-popular and rare vintage watch advertisements curated specifically for Analog/Shift!

Scouring the world for forgotten marketing treasures, Ad Patina's raison de être very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.

These documents of horological history have entered the watch collecting conversation as the ultimate accompanying accessory, and have found themselves framed in homes and offices around the world. Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally mounted and framed with UV resistant glass to ensure years of enjoyment to come - no reprints or reproductions here!

Much like a traditional piece of art - a painting or photograph - an original watch advertisement can be appreciated for its design as well as for its power to evoke nostalgia.

Something we vintage watch enthusiasts know all about!

A:S Guarantee


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Analog:Shift stands behind the authenticity of our products in perpetuity.


Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.


We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns


All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.


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