Rolex Daytona 6263 'Daytona 500'

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1976 Benny Parsons’ Rolex Daytona Cosmograph 6263

This rare and unique full-page Rolex Daytona advertisement speaks for itself, but let’s take a pit stop to provide some context and comments…

If you can avert your eyes from that Panda dial, you’ll notice not one, but two, images taken at the Daytona Speedway racetrack. I don’t know about you, but having the hero image being an action shot from THE race the model is named after is icing on the cake.

Then there’s the thumbnail pic inset into the copy - a proud, personal photo of winning driver, Benny Parsons. This human touch to the ad not only introduces you to a brand ambassador of sorts, but also reinforces the heritage of the Daytona - part of its legacy being that it was awarded to drivers. Of course, if you finished second place or couldn’t drive a stick, you could still get a Daytona from your local jeweler. How cool is it that the list price in this ad happens to be $500 ;)

Only a handful of full-page Daytona advertisements exist that solely feature a stainless steel model. The limited nature of these ads means that any one can be considered a grail ad to own.

Framed with entire page “floating” mounted on dark grey background and off-white matting to compliment tones of paper. Black, solid wood frame.

About our collaboration with Ad Patina

We're thrilled to be collaborating with our longtime friends at Ad Patina to bring you a selection of the most-popular and rare vintage watch advertisements curated specifically for Analog/Shift!

Scouring the world for forgotten marketing treasures, Ad Patina's raison de être very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.

These documents of horological history have entered the watch collecting conversation as the ultimate accompanying accessory, and have found themselves framed in homes and offices around the world. Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally mounted and framed with UV resistant glass to ensure years of enjoyment to come - no reprints or reproductions here!

Much like a traditional piece of art - a painting or photograph - an original watch advertisement can be appreciated for its design as well as for its power to evoke nostalgia.

Something we vintage watch enthusiasts know all about!

A:S Guarantee


Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.


Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.


We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns


All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.


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