Porsche 911 'It could only be one car'

‘It Could Only Be One Car’

When the dust sheet was pulled back on a brand-new Porsche model during the 1963 Frankfurt International Motor Show, few could have predicted the significant impact it would have on the motoring world for decades to come. Its name was the 901. Today it's better known as the legendary 911.

The first ever Porsche 911 was designed by F.A. Porsche — son of the founder of the company, Ferry Porsche — and his team. The original 911 had an air-cooled flat-six engine instead of the four-cylinder boxer engine of the 356. The 911 displayed in this particular ad is adorned in Lime Green and has its damn good looks mirrored in the reflection — so nice, that you have to show it twice.

This ad, curated by our friends at Ad Patina, dates back to 1977 and pays homage to the legacy of 911. The lighting captures every bend and curve of the body lines and the punchy greens pull you right in. Below a simple, stylized text in black reads, “It could only be one car.” — hard to disagree with that statement.

This ad is custom framed in a 12 1/2" x 15" solid wood frame with a black painted finish. It features a custom-measured, hand-cut 4-ply border in a shade of white, complimenting all the ad tones. Every material used is acid-free and the glass is anti-reflective and offers UV-protection to keep this precious ad preserved no matter where you decide to hang it up. Speaking of which, hanging your newly purchased ad is a seamless task, as this particular frame comes with an additional hanging wire and felt pads for wall protection.  

Since its introduction in 1963, the Porsche 911 has aged like fine wine — just like this piece of art will.

About our collaboration with Ad Patina

We're thrilled to be collaborating once again with our longtime friend Nick at Ad Patina to bring you a selection of the most-popular and hard to find original vintage magazine advertisements curated specifically for Analog:Shift!

Scouring the world for forgotten marketing treasures, Ad Patina's raison de être very much mimics our own — to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.

These documents of horological and advertising history have entered the collecting conversation as the ultimate accompanying accessory to go along with hobbies and passions. They have found themselves framed in homes and offices around the world. 

Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally framed to ensure years of enjoyment to come — no reprints or reproductions here!

Much like a traditional piece of art — a painting or photograph — an original advertisement can be appreciated for its design as well as for its power to evoke nostalgia. Something vintage enthusiasts know all about!

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Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.