Ferrari 308 'Only Those Who Dare'

ONLY THOSE WHO DARE

The Ferrari 308 GTB was, and still is, radical in every sense of the word. 

To the delight of many, Ferrari went back to its design roots when it came to replacing the Dino 246 GT. The result was the 308 GTB bursting onto the scene in 1975. Serving as the brainchild of automobile design virtuoso Leonardo Fiorvanti, the 308 GTB displayed obvious nods to the 246 with its curving wing-tops and sculpted air intakes, but also incorporated the clean-lines of the Berlinetta Boxer. 

Happily, when it came to the 246’s replacement, Ferrari went back to its preferred styling house. The result, revealed in 1975, was the 308 GTB. Designed by the masterful Leonardo Fioravanti, with obvious nods to the 246 in the curving wing-tops and sculpted air intakes, but also a clear relationship to Fioravanti’s clean-lined and then-recently launched Berlinetta Boxer. Simultaneously nostalgic and achingly modern, the 308 GTB set the tone for the next wave of prancing horses from the Italian Scuderia. 

Like the vehicle itself, this 308 GTB ad is simple, yet edgy. A blurred dark foreground and overcast skies taking place in the background frame the a 308 GTB in the iconic Rosso Corsa red. Above, a quote reads, “Only those who dare .. truly live.” — encapsulating the 308’s bold design and the fearlessness one must have to push every bit of its 3 litre V8. 

This particular ad, procured and presented by Ad Patina, is custom framed in a 13 1/2” X 15 3/4” made of solid wood with black painted finish. It features a custom-measured, hand-cut 4-ply border in a shade of white, complimenting all the ad tones. Every material used is acid-free and the glass is anti-reflective and offers UV-protection to keep this precious ad preserved no matter where you decide to hang it up. Speaking of which, hanging your newly purchased ad is a seamless task, as this particular frame comes with an additional hanging wire and felt pads for wall protection.  

Whether it's taking up wall space in the living room or placed on an office bookshelf, this Ferrari 308 GTB ad is ready and willing to make any locale look cool. The question is, “Are you willing to dare?”

ABOUT OUR COLLABORATION WITH AD PATINA

We're thrilled to be collaborating once again with our longtime friend Nick at Ad Patina to bring you a selection of the most-popular and hard to find original vintage magazine advertisements curated specifically for Analog:Shift!

Scouring the world for forgotten marketing treasures, Ad Patina's raison de être very much mimics our own — to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.

These documents of horological and advertising history have entered the collecting conversation as the ultimate accompanying accessory to go along with hobbies and passions. They have found themselves framed in homes and offices around the world. 

Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally framed to ensure years of enjoyment to come - no reprints or reproductions here!

Much like a traditional piece of art — a painting or photograph — an original advertisement can be appreciated for its design as well as for its power to evoke nostalgia. Something vintage enthusiasts know all about!

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.