Rolex Datejust

Why We Love It

The greatest strength of the Datejust is its variety.

Produced for decades in a variety of metals, dial colors, bezel configurations, and bracelet options, there is a version for virtually every taste. 

This piece, a Reference 16030 from the transitional generation of the mid 1980s features all the attributes of the earlier models; a stunning matte blue dial with tritium luminescent plots, an acrylic crystal, and the classic 36mm Oyster case proportions. What sets it apart from its predecessors, though, is what you can't see.

Two words: Quickset date. 

With the added functionality of this feature, it makes for an excellent, daily usable watch while properly balancing the charm of its predecessors. This 16030, fitted with an engine turned bezel perfectly straddles the line between a sports watch and a dress watch, and this particular example has an incredibly sharp case, outstanding dial, and also comes complete with its inner and outer box set, COSC tag, serialized hangtag, and papers - from the Personnel Department at Rolex, Geneva!

Needless to say, this is a great opportunity to grab a collectable vintage Rolex with provenance!

The Story

Throughout Rolex's century of existence, the manufacture has produced an arsenal of classic designs that have essentially remained unchanged throughout the years. Though small cosmetic differences may arise (such as the addition of a date window, or changing the color of the dial), a Rolex still looks like a Rolex. Because with Rolex, it's not about innovation, but about refinement. 

The Rolex Datejust is an example of that ethos of continuity brought to life. With perfect proportions and a dial that's elegant in its simplicity, the Datejust is a horological icon. First released in 1945--the 40th "Jubilee" of the founding of Rolex--and in continuous production for the decades since, the Datejust is Rolex's most prolific and enduring model.

To be fair, the look of the Datejust has changed subtly over the years, but in material more than in form. Upon its release, the Datejust was available only in precious metals. But by the mid-1950s it was made in stainless steel. 

The Datejust is the ultimate go-anywhere, do-anything watch. On a steel bracelet (we prefer the classic Jubilee bracelet, featured here) it exudes elegance; on leather, refinement; and on nylon, a kind of toughness that only Rolex can have. It inhabits a space somewhere between sporty and dressy, suitable to every occasion. 

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.