Dennison Collectability 2025 Limited Edition

Some collaborations feel inevitable in hindsight — the kind born of shared obsessions, chance encounters, and a mutual appreciation for shape, history, and the oddball corners of watch design. The long-sold-out PVD Dennison × Collectability Blue Dial Collaboration is precisely that kind of watch. A modern revival of the classic Dennison cushion case, it distills the elegance of 1960s form watches into a slim, architectural 37mm × 33.5mm package that all but disappears on the wrist at just 6mm thick. No lugs, no clutter — just pure, sculptural geometry.

Collectability — one of the world’s most respected dealers of vintage Patek Philippe — brought its eye for obscure treasures to the collaboration, most clearly seen in the two-tone Sunray dial. This clean, logo-free canvas draws from the rarest pieces in the company’s archive, most notably the elusive Patek ref. 3862. It’s a dial that catches light like brushed metal on a vintage sports car — subtle until it isn’t. Paired with a bespoke leather strap and a pin buckle curved to echo the case, the whole thing feels intentional, minimal, and refreshingly unbranded.

A few months after the watch sold out, Dennison’s resurgence was underscored dramatically when the brand won the Challenge Watch Prize at the GPHG 2025 for a model priced under 3,000 CHF. It was a significant industry nod — a sign that Emmanuel Gueit’s ALD case design wasn’t just a clever revival, but a bona fide contribution to contemporary watchmaking. Gueit, whose résumé spans the Royal Oak Offshore to the Rolex 1908, shaped the ALD with slimmer sidewalls, a recessed profile, and a quietly radical, lug-less silhouette.

This edition, powered by a Swiss Ronda quartz movement, wasn’t positioned as a homage so much as a re-imagining. It captured the spirit of mid-century European design with a distinctly modern ease — a watch for collectors who love the obscure as much as the iconic. In stainless steel, it was the sleeper hit of early 2025. And then it was gone. 

Until now! 

Dennison's recent rise — the kind of wildfire buzz most young brands dream of — is rooted in a story that stretches back 175 years. Aaron Lufkin Dennison, often hailed as the father of American watchmaking, was a restless innovator whose career spanned continents and eras. From co-founding Waltham in the U.S. to refining industrial watchmaking methods in Switzerland, and finally establishing the Dennison Watch Case Company in Britain, he helped define what modern horology would become. His patents, alloys, and manufacturing breakthroughs weren't side notes — they were the building blocks. The companies he touched helped shape the industry; the legacy he left still echoes through today.

For much of the 20th century, Dennison was one of the great creative engines behind the throne. The firm became synonymous with exceptional cases for Rolex, Omega, Jaeger-LeCoultre, IWC, Zenith, and the other giants that defined the golden age of wristwatches. Dennison didn't simply "make cases." It designed them — bold shapes, airtight constructions, military-spec innovations, and a portfolio of patents that set the standard for durability and form. Its work equipped generations of professionals, including the British Military, for over half a century. Thirteen Smiths watches in Dennison "Aquatite" cases went to the summit of Everest with Hillary and Norgay; a Dennison-cased watch timed the world air-speed record in the cockpit of the Supermarine Swift. The company was everywhere excellence lived.

The modern revival builds on that lineage with genuine scholarship and global detective work. A leadership team of passionate collectors tracked down archives, artifacts, long-lost documents, and personal histories — from the New York Horological Society to the home of A.L. Dennison's own biographer. With that foundation in hand, the brand entrusted Emmanuel Gueit — the celebrated designer behind the Royal Oak Offshore, Rolex 1908, and Piaget's golden era — to shape its new collection. The result feels like a continuation, not a reinvention: crisp geometry, thoughtful proportions, and a design vocabulary pulled straight from Dennison's most inventive decades. As interest accelerates and collectors take note, one thing is clear: Dennison isn't just back. It's once again becoming a brand worth watching.

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Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a two-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.