Hamilton Cushion Case

The late 19th and early 20th centuries were without question the golden age of American watchmaking. The implementation of mass production and interchangeable parts assured American supremacy. Brands such as Gruen, Elgin, and Hamilton vied against the Swiss to dominate the watch industry—and Hamilton, in particular, was at the top of its game.

In particular, the development of railroad chronometers gave the manufacture a reputation for accuracy and dependability, in an age where those qualities were vital in a watch.

But Hamilton’s production did not rest on railroad chronometers alone: throughout the 1920s and 1930s, and on into World War II, Hamilton released a dizzying array of designs.

In the 1920s, the brand started to deviate from the typical round cases that predominated in the early years of wristwatch production. These watches were often referred to as “Geographic” thanks to their revolutionary case shapes. Hamilton experimented with a variety of shapes, from the square or rectangular “tank” shapes popularized by Cartier, to bold asymmetrical designs that subtly foreshadow the Hamilton Victor, one of the world’s first electric wristwatches.

These early wristwatches were named after their shapes: Tonneau, Square Cut Corner, or Cushion were just some of the models Hamilton released in the 1920s. But after a few years, these models were given names that evoked images of success and prosperity. Certain watches were named after famous golf courses or country clubs, such as Meadowbrook (a country club in Northville, MI outside Detroit) or Oakmont, a golf course near Pittsburgh, PA.

The qualities that these names evoked became more and more desirable after the Wall Street crash of 1929. People lost their fortunes and many businesses were forced to fold. Even Hamilton was not immune to the privations.

Until the late 1930s, Hamilton prided itself on not offering anything but the highest quality materials: the finest movements and the purest gold. But with unemployment at a staggering 14.3%, the economy tanked. Manufacturing declined, and the country entered a recession.

Faced with such numbers, Hamilton toyed with the idea of releasing 10 karat gold cases and lower-quality movements. But these didn’t sell as well as Hamilton had hoped. Consumers already had an image of Hamilton as a premier brand, and their mass-marketing campaign of the mid-1930s did nothing to change that.

This particular piece is gold plated, and flaunts that distinctive 37mm cushion case aesthetic that characterized the late 60's and early 70's. Inside this piece ticks a manunual winding Hamilton signed movement, and the dial features a silver sunburst dial set with applique numerals. This piece is also fitted with an antimagnetic movement technology that vastly increases the everyday wearability of the pieces.

Get this one before it's gone!

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Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a two-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.