Why We Love it
Why We Love it–
There is a particular thrill in vintage watch collecting when you discover a brand or model that has, because of a defunct brand, limited production or from a use that resulted in rending examples unserviceable or destroyed, become completely obscure. It’s even more thrilling when the discovery yields a fantastic watch.
The scarcity of the Jardur Bezelmeter Reference 960 can be attributed to all three.
Jardur got its start manufacturing mechanical navigation tools and dashboard gauges and timers for airplanes in the early 1940s. The production of a wrist-born timer seemed like a logical extension of their efforts and by 1945, they were making watches.
The mid-40s was an interesting time for aviation. The Aircraft Owners and Pilots Association, AOPA, had been minted in 1939, and while much of the sector was still largely controlled by the military, civilian aviation was rapidly becoming more popular. But, despite the shifting demographic, aviator’s watches were still largely built along the staid standards and design language which hallmarked watches like the IWC/JLC Mark XI.
Jardur utilized these cues when crafting the Ref. 960, producing a run of pilot’s watches with black dials and steel cases which, despite the addition of tachymetre and decimal tracks printed on the dial, echoed military standards. By the late 1940s, Jardur enlivened their design by adding gold-capped cases and matching plated bezel, apparently in an effort to differentiate itself.
This particular Ref. 960 hails from the earlier efforts from Jardur. The steel case and silver dial combination is very rare, but shows the simplistic starting point upon which the brand expanded. While reminiscent of another popular pilot’s watch, the Breitling Premier Ref. 788 — a simple triple-register, luminous dial and syringe hands — the Jardur Ref. 960 added a thin, rotating steel bezel to its 37mm steel case. The result is a stunning watch, with all the hallmarks of mid-1940s tool watches, including the use of a Valjoux 72 manually winding chronograph drivetrain.
With this workhorse (and easy-to-service!) movement and subtle refined design, the Ref. 960 is collector’s dream watch, especially for those interested in something off the beaten path.
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.