Universal Genève 'Blue Checker' Dress Watch

While Universal Genève may be most famed for its Compax chronographs and the Polerouter, its svelte dress watches are equally compelling.

Throughout the latter half of the 20th century, U.G. designed simple, time-only watches alongside its more complicated brethren that played with shape, color, and design in interesting and novel ways.

Take this dressy timepiece, for example: it features a 25mm gold-plated rectangular case with a smooth bezel, a signed crown, and an acrylic crystal. Its cool blue 'checker' dial, meanwhile, features applied gold indices, a matching gold 'pencil' handset, and an applied Universal Genève logo. Powered by a hand-wound movement and paired to an alligator leather strap, it's a handsome and unobtrusive piece that's perfect for both men and women.

Indeed, this Reference 542679 the perfect entryway into Universal Genève for the budding collector, or an excellent addition to an established collection for the person who appreciates something just a little bit different — or rather, very funky. 

Universal Genève was founded in 1894 by Numa-Emile Descombes and Ulysse George Perret.
In the brand's earliest days, it established itself as a manufacturer of in-house movements of exceptional quality. Universal Genève was also among the first watch manufactures to specialize in wristwatches. In 1897, Louis Eduoard Berthoud — noted designer of complicated watch movements — joined the company. His involvement ensured Universal Genève's supremacy in the development of complicated watches in the 20th Century.
It was under Berthoud's leadership that the brand's reputation as a producer of chronographs was solidified. Chronographs, in particular — namely the Compur and the Compax lines — attracted the attention of watch aficionados, aviators, and militaries around the world. Even the Royal Family of the Netherlands issued a royal charter for Universal Genève to outfit the Dutch military with its chronographs.
Universal Genève was also once responsible for some of the most beautiful dress and time-only watches of the mid-20th century. From the purpose-driven Polerouter to the ornate Cabriolet, UG had a touch all its own and breathed incredible beauty and craftsmanship into every piece they produced. Although the brand is currently dormant, there is tremendous interest in collector circles for vintage models, and is regarded very highly by horological historians and design enthusiasts alike.

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Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a two-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.