Why We Love it
Why We Love it–
When you hear the name Bulova, the first thing that likely comes to mind is Accutron, and for this we wouldn't blame you. After all, the Accutron was the first watch to employ an electric tuning-fork movement and was, for all intents and purposes, the progenitor of the quartz movement. Using a 360-hertz tuning fork regulator in lieu of a balance wheel, the Accutron was a glimpse into the future where the accuracy of even the most sophisticated mechanical watches would be challenged, bested and beaten.
But with all the ballyhoo surrounding Bulova's innovation, their other accomplishments often get overlooked. Bulova's line of fun, functional sport dive watches were a major part of the brand's footprint in the 1960s and 70s, and while they are rarely counted alongside the more iconic tool watches of the era (Think Rolex Submariner, Blancpain Fifty Fathoms, DOXA 300) they are beginning to gain a lot of attention among collectors and dive watch enthusiasts.
It's easy to see why.
The simple, hearty case - which is markedly different than the oft-seen Oceanographer 'helmet' style case - slopes effortlessly toward the lugs where the integrated oval-link bracelet takes over, reminding the wearer that the watch was designed to work. The dial, that sapphire sea-blue color, pops against the thick luminous stick markers and is perfectly accented by the bright orange sweep second hand. The bi-directional bakelite bezel echoes the blue of the dial and adds a relief of white - since aged to a pleasant cream - the fifteen minute zone backing up its claim as a functional dive watch.
Inside, the 23-jewel ETA 2789 self-winding movement, which bears Bulova's hallmark rotor and stamping, confirming its life inside the bullet-proof steel case, offers the versatility of a day/date window at 3:00 with a quickset function (pulling the crown out to the final position advances the date), a feature that makes the watch extremely pleasant to pick up and wear.
But don't take our word for it.
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.