Croton Chronomaster Aviator Sea Diver

A Tool Watch From The Age Of Adventure

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Grand Seiko 61GS 'Kirazuri' black leather strap on a textured dial

This Is How You Do Gold...

The Grand Seiko 61GS 'Kirazuri'

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Hidden gem

Omega DeVille Jump Hour

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Patek Philippe

Built to outlive generations.

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INTRODUCING...

A new era of Analog:Shift Straps

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The movement collectors revere, dressed for dinner instead of liftoff.

Omega French Market Chronograph ‘Calibre 321’

IN THE SHOP

The Latest Drop

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Bulgari Diagono Scuba GMTBulgari Diagono Scuba GMT
Bulgari Diagono Scuba GMT
$3,750
$3,750
Jaeger-LeCoultre Reverso Classic MediumJaeger-LeCoultre Reverso Classic Medium
Jaeger-LeCoultre Reverso Classic Medium REF Q2438520
$9,950
$9,950
Croton Chronomaster Aviator Sea DiverCroton Chronomaster Aviator Sea Diver
Croton Chronomaster Aviator Sea Diver
$3,500
$3,500
Tudor Pelagos BlueTudor Pelagos Blue
Tudor Pelagos Blue REF M25600TB-0001
$4,300
$4,300
TAG Heuer Monaco Chronograph 'Racing Green' Limited EditionTAG Heuer Monaco Chronograph 'Racing Green' Limited Edition
TAG Heuer Monaco Chronograph 'Racing Green' Limited Edition REF CAW218E.FC6565
$6,950
$6,950
A. Lange & Söhne Lange 1815 TourbillonA. Lange & Söhne Lange 1815 Tourbillon
A. Lange & Söhne Lange 1815 Tourbillon 🖋️ Founder's Select REF 730.079F
$195,000
$195,000
Citizen Campanola 'Kasanekyo' 20th AnniversaryCitizen Campanola 'Kasanekyo' 20th Anniversary
Citizen Campanola 'Kasanekyo' 20th Anniversary REF NZ0000-07L
$4,500
$4,500
Omega 'Secret' Bracelet Watch by Gilbert AlbertOmega 'Secret' Bracelet Watch by Gilbert Albert
Omega 'Secret' Bracelet Watch by Gilbert Albert
$19,500
$19,500
Breguet TraditionBreguet Tradition
Breguet Tradition REF 7027BA/11/9V6
$19,950
$19,950
Gucci Tiger's Eye Sautoir Timepiece NecklaceGucci Tiger's Eye Sautoir Timepiece Necklace
Gucci Tiger's Eye Sautoir Timepiece Necklace
$14,500
$14,500
Universal Genève White ShadowUniversal Genève White Shadow
Universal Genève White Shadow
$3,500
$3,500
Bulova Accutron 'Breguet' Stainless Steel Dress WatchBulova Accutron 'Breguet' Stainless Steel Dress Watch
Bulova Accutron 'Breguet' Stainless Steel Dress Watch
$1,250
$1,250
Gevril Tribeca 'Paul Newman' ChronographGevril Tribeca 'Paul Newman' Chronograph
Gevril Tribeca 'Paul Newman' Chronograph REF R005/1
$4,350
$4,350
Tissot Telemeter 1938Tissot Telemeter 1938
Tissot Telemeter 1938 REF T142.462.16....
$1,700
$1,700
Patek Philippe Annual Calendar Flyback ChronographPatek Philippe Annual Calendar Flyback Chronograph
Patek Philippe Annual Calendar Flyback Chronograph REF 5960P-001
$60,500
$60,500
Patek Philippe CalatravaPatek Philippe Calatrava
Patek Philippe Calatrava REF 6119G-001
$33,950
$33,950
Tudor Black Bay Fifty-Eight 925Tudor Black Bay Fifty-Eight 925
Tudor Black Bay Fifty-Eight 925 REF M79010SG-0001
$5,225
$5,225
Citizen Promaster AqualandCitizen Promaster Aqualand
Citizen Promaster Aqualand REF JP2007-09W
$350
$350
Bulova Shelby Racer ChronographBulova Shelby Racer Chronograph
Bulova Shelby Racer Chronograph REF 98B452
$900
$900
Tissot SqueletteTissot Squelette
Tissot Squelette REF T070.405.16...
$1,600
$1,600
Patek Philippe Twenty-4Patek Philippe Twenty-4
Patek Philippe Twenty-4 REF 7300/1200A-001
$33,500
$33,500
Patek Philippe Twenty-4Patek Philippe Twenty-4
Patek Philippe Twenty-4 REF 4910/1G-001
$26,950
$26,950
Citizen Promaster LandCitizen Promaster Land
Citizen Promaster Land REF U822
$375
$375
Piaget Polo Two-Tone DiamondsPiaget Polo Two-Tone Diamonds
Piaget Polo Two-Tone Diamonds REF 7661 C 725
$58,950
$58,950
Jaeger-LeCoultre ReversoJaeger-LeCoultre Reverso
Jaeger-LeCoultre Reverso REF Q3738420
$11,500
$11,500
Breitling ChronomatBreitling Chronomat
Breitling Chronomat REF AB0111
$5,950
$5,950
Montblanc 1858 ChronographMontblanc 1858 Chronograph
Montblanc 1858 Chronograph REF MB117836
$2,950
$2,950
Cartier Tank "Must de Cartier"Cartier Tank "Must de Cartier"
Cartier Tank "Must de Cartier"
$2,695
$2,695
The Vacheron Constantin Overseas Dual-Time is a luxury stainless steel watch with a black dial, silver hour markers, and date display—perfect for elegant multi-timezone tracking on your travels.The Vacheron Constantin Overseas Dual-Time is a stainless steel luxury watch featuring a black dial, silver hour markers, dual-time function, central date, and metal link bracelet—ideal for travel with its crown at 3 o'clock.
Vacheron Constantin Overseas Dual-Time REF 7900V/110A-B334 $38,770.00
Patek Philippe NautilusPatek Philippe Nautilus
Patek Philippe Nautilus REF 5712/1A-001
$149,950
$149,950
Tudor Prince Date ChronographTudor Prince Date Chronograph
Tudor Prince Date Chronograph REF 79280
$5,250
$5,250
Breitling Superocean Automatic 36Breitling Superocean Automatic 36
Breitling Superocean Automatic 36 REF A17377211C1S1
$5,250
$5,250
Patek Philippe Ladies Cocktail WatchPatek Philippe Ladies Cocktail Watch
Patek Philippe Ladies Cocktail Watch REF 3076
$2,950
$2,950
The Jaeger LeCoultre Master Control Perpetual Calendar wristwatch with a brown leather strap, silver case, and white dial featuring subdials and a moon phase display rests on a red textured surface.The Jaeger LeCoultre Master Control Perpetual Calendar is a silver wristwatch featuring a brown leather strap, silver dial with blue hands, vintage style, calendar subdials (day, date, month), and a moon phase at 6 o’clock.
Jaeger-LeCoultre Master Control Perpetual Calendar REF 140.8.80.S
$13,000
$13,000
Breitling Endurance Pro 44 Chronograph 'IRONMAN'Breitling Endurance Pro 44 Chronograph 'IRONMAN'
Breitling Endurance Pro 44 Chronograph 'IRONMAN' REF X823109A1K1S1
$2,950
$2,950
Tiffany & Co. Diamond Cocktail WatchTiffany & Co. Diamond Cocktail Watch
Tiffany & Co. Diamond Cocktail Watch
$6,950
$6,950
IWC Portugieser Hand-Wound Eight Days 75th AnniversaryIWC Portugieser Hand-Wound Eight Days 75th Anniversary
IWC Portugieser Hand-Wound Eight Days 75th Anniversary REF IW510205
$8,950
$8,950
Longines 'Slim' TankLongines 'Slim' Tank
Longines 'Slim' Tank
$4,950
$4,950
Breguet ClassiqueBreguet Classique
Breguet Classique REF 8561
$8,950
$8,950
Enigma Ladies Sports WatchEnigma Ladies Sports Watch
Enigma Ladies Sports Watch REF 327.10.4
$3,950
$3,950
IWC Pilot's Watch Mark XVIIWC Pilot's Watch Mark XVI
IWC Pilot's Watch Mark XVI
$4,750
$4,750
Tudor PelagosTudor Pelagos
Tudor Pelagos REF M25600TB-0001
$5,150
$5,150
Patek Philippe Annual Calendar Flyback ChronographPatek Philippe Annual Calendar Flyback Chronograph
Patek Philippe Annual Calendar Flyback Chronograph REF 5960P-010
$79,500
$79,500
Lucien Piccard Ladies Diamond 'Cocktail' WatchLucien Piccard Ladies Diamond 'Cocktail' Watch
Lucien Piccard Ladies Diamond 'Cocktail' Watch
$4,250
$4,250
Heuer Calculator Automatic ChronographHeuer Calculator Automatic Chronograph
Heuer Calculator Automatic Chronograph
$6,950
$6,950
Cartier BaignoireCartier Baignoire
Cartier Baignoire REF W15045D8-1954
$27,500
$27,500
Patek Philippe CalatravaPatek Philippe Calatrava
Patek Philippe Calatrava REF 6007G-011
$44,500
$44,500
Seiko Speedtimer SRQ057 'Datsun'Seiko Speedtimer SRQ057 'Datsun'
Seiko Speedtimer SRQ057 'Datsun' REF SRQ057
$2,800
$2,800
A Cartier Tank Americaine ladies wristwatch in 18K rose gold, featuring a rectangular face with Roman numerals and a patterned gold band, is displayed on a dark textured surface.The Cartier Tank Americaine by Cartier is an 18K rose gold ladies' watch with a rectangular face, silver guilloché dial, black Roman numerals, blue sword hands, gold scale-pattern bracelet, and a crown set with a blue cabochon.
Cartier Tank Americaine REF W2620031-2503
$23,950
$23,950
An Omega French Market Chronograph 'Calibre 321' with a gold case, white dial, brown leather strap, three subdials, and gold hour markers rests on a textured mustard yellow surface. It features the renowned Lemania Calibre 321 movement.The Omega French Market Chronograph 'Calibre 321' features a gold case, cream dial with three subdials, gold markers and hands, right-side crown and pushers, brown leather strap, and is powered by the Lemania Calibre 321 movement.
Omega French Market Chronograph 'Calibre 321'
$12,950
$12,950
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FIRST LOOK

See it first. Secure it early.
EXPLORE THE COLLECTION

Storage + Travel

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Analog:Shift Masterpiece Collection Strap Changing Valet TrayAnalog:Shift Masterpiece Collection Strap Changing Valet Tray
Analog:Shift Masterpiece Collection Strap Changing Valet Tray
$49
$129
$49
The WOLF X Analog:Shift Flatiron II 5-Piece Watch Box, featuring a slim rectangular design, sits on a black table beside an old camera, a yellow Antique Watches book, and a small potted plant.The WOLF X Analog:Shift Flatiron II 5-Piece Watch Box by WOLF features a slim, rectangular design with five compartments, a hinged transparent lid, and a gold clasp—combining elegant style with practical storage. Displayed open on a white background.
WOLF X Analog:Shift Flatiron II 5-Piece Watch Box
$225
$325
$225
A green suede WOLF Vintage Collection 3-Piece Hex Travel Tube, holding two gold and one silver watch, rests on a dark surface beside a potted succulent and a closed gray book.A rectangular green leather WOLF Vintage Collection 3-Piece Hex Travel Tube with "Analog:Shift" in white on the front, displayed against a plain white background.
Vintage Collection 3-Piece Hex Travel Tube
$145
$245
$145
A WOLF X Analog:Shift Flatiron II 5-Piece Watch Box with a glass lid displays five watches on a black table next to a plant, papers, and a vintage brass diving helmet, with part of a brown sofa in the background.The WOLF X Analog:Shift Flatiron II 5-Piece Watch Box features a rectangular wooden design with a glass lid, five compartments for watch storage, and a small gold logo on the front. The open lid displays the elegant Flatiron II interior.
WOLF X Analog:Shift Flatiron II 5-Piece Watch Box
$250
$275
$250
The WOLF Moonshot 3-Piece Travel Tube in white and blue leather holds three silver watches, shown on a dark surface beside Omega Speedmaster books and red decorative letters.A white leather eyeglasses case with red stitching and a red AS logo sits on a plain white background—an elegant companion to your Moonshot 3-Piece Travel Tube by WOLF.
Moonshot 3-Piece Travel Tube
$125
$235
$125
Clipper 3-Piece Travel TubeClipper 3-Piece Travel Tube
Clipper 3-Piece Travel Tube
$125
$235
$125
A WOLF Analog:Shift Autosport Collection 10-Piece Watch Box displaying ten watches sits on a black table beside books, a vintage presentation box, a watch tray, a pocket watch, and a potted succulent. A brown leather sofa appears in the background.The WOLF Analog:Shift Autosport Collection 10-Piece Watch Box features a navy blue design with a clear glass lid, white checkered trim, and ten gray cushioned compartments for watches, shown on a white background.
Analog:Shift Autosport Collection 10-Piece Watch Box
$300
$575
$300
12-Piece Canvas Watch Roll12-Piece Canvas Watch Roll
12-Piece Canvas Watch Roll
$95
$225
$95
24-Piece Canvas Watch Roll24-Piece Canvas Watch Roll
24-Piece Canvas Watch Roll
$115
$275
$115
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Analog:Shift

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The Definitive Vintage Jaeger-LeCoultre Collection

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Oddball Case Shapes and Quirky Chronographs

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03.10.26

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The Analog: Shift collection reimagines pre-owned and vintage watches for the modern collector, from tool watches made for adventure to conceptual high design timekeepers.

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