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WWLI: Heuer Autavia 'Jo Siffert'

Jo Siffert was a Heuer enthusiast (not to mention amateur pit-lane dealer) in the late 60s and early 70s, and also happened to be one of Formula 1’s best drivers. He taught Steve McQueen many of his track secrets and was the very man who introduced McQueen to the Heuer brand. When McQueen was filming Le Mans, he insisted on imitating Siffert’s uniform down to the smallest details, including the prominent Heuer patch.

It’s hard to play favorites with so many great vintage watches coming through our hands, but there is no denying that we have a special place in our hearts for the Heuer “Siffert” Autavia. With its signature panda dial and blue accents, there is no mistaking it in a room full of cushion-case chronographs. But that’s just where we begin talking about Why We Love It.

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