WWLI: Lejour Chronograph
LeJour, a small French distributor, is perhaps best known as a European retailer of Heuer-made chronographs. Working under a private label arrangement starting in the 1980, Heuer manufactured an array of watches, in some cases, such as the Heuer Pasadena and LeJour model 7203, used the exact same cases. All of this is to say that LeJour made some seriously cool watches that can be had for not a lot of money. Case in point is this early 1970’s chronograph - tune in to this week’s edition of Why We Love It to hear more!Watch Now!