{"product_id":"zodiac-two-register-poor-mans-heuer-chronograph-as08970","title":"Zodiac Two-Register 'Poor Man's Heuer' Chronograph","description":"\u003cp\u003e\u003cspan\u003eIn the 1960s and '70s motorsport chronographs were all the rage and there's no doubt that Heuer was top dog, with some of the most renowned racers and teams of the day regularly seen sporting the iconic Carrera, Monza and Autavia models. Nowadays, however, many vintage Heuer chronographs remain out of reach of many enthusiasts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eEnter the \"Poor Man's Heuer.' \u003c\/p\u003e\n\u003cp\u003eDuring the same time that Heuer was producing their own watches, they were producing watches for other brands under different names right alongside them. Brands such as Zodiac, Clebar, and Sears (under the name 'Tradition') all sold watches that were nearly identical to Heuers own, right down to the Valjoux movements inside them.\u003c\/p\u003e\n\u003cp\u003eThis Zodiac variant is more than a little reminiscent of Heuer's Carrera, featuring a twin-register 'reverse-panda' dial layout, a matching handset with a pop of red in the chronograph hand, and a hand-cranking Valjoux 7736 movement within.\u003c\/p\u003e\n\u003cp\u003eThough many executions of \"Poor Man's Heuers\" exist, there is no question that those expressions that mirror the 1960s Heuer Carrera are the most coveted, which has made finding good examples tricky. Examples like this one with its extra pop of color in the chronograph hand are certainly the most desirable.\u003c\/p\u003e\n\u003cp\u003eThis is a great chance to grab one today - don't miss it!\u003c\/p\u003e","brand":"Zodiac","offers":[{"title":"Default Title","offer_id":40313784598615,"sku":"40991597","price":1550.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/AS08970_40991597_ZODIAC_TWO-REGISTER_RESERVE-PANDA_CHRONOGRAPH_POORMAN_SHEUER__591.883-6.jpg?v=1730492333","url":"https:\/\/www.analogshift.com\/products\/zodiac-two-register-poor-mans-heuer-chronograph-as08970","provider":"Analog:Shift","version":"1.0","type":"link"}