{"product_id":"zenith-el-primero-revival-g381-for-hodinkee-as08907","title":"Zenith El Primero Revival G381 for HODINKEE","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor many years, the words \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eEl Primero\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e held little meaning outside of high-intensity vintage watch enthusiast and collectors groups. But that all changed a few years ago, when Zenith began reissuing many of its famed designs from the 1960s and 1970s.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe El Primero was the culmination of a years-long research and development process undertaken by Zenith to develop the world’s first automatic chronograph movement. While other brands had sought to achieve the same feat — including Heuer (in concert with Breitling and Hamilton) and Seiko — Zenith intended to make the El Primero something entirely unique. Instead of taking an automatic module and merely sandwiching it onto the chronograph, Zenith fully integrated the two; moreover, the movement would be a high-beat calibre, offering significant added accuracy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eZenith announced the El Primero on January 10, 1969, at a press conference. This was four years later than Zenith had intended: the brand had begun developing the calibre in 1963, hoping to bring it out for Zenith’s centennial in 1965. Nevertheless, on that winter day in 1969, Zenith proudly displayed a working model of its chronograph.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe A386 was the first model to be fitted with the \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eEl Primero\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e movement, and therefore commands a hefty premium among collectors for its horological import. Recently, Zenith partnered with HODINKEE on the piece that we have here — a special, limited-edition timepiece commemorating 50 years of the El Primero movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIt has many of the features that we love about the A386, with a a few changes. It comes in at a \u003cem\u003enearly perfectly \u003c\/em\u003e\u003cem\u003esized\u003c\/em\u003e 38mm 18k yellow gold case with a sapphire crystal, a signed crown, and barrel pusher. Inside, it has white 'panda'-esq dial three black subsidiary registers and a matching minute track — both with 'gilt' text, applied luminous indices, an outer white tachymeter scale, and a matching handset with a red chronograph hand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eStunning, if you ask us!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOf course, powering this gorgeous watch is the El Primero Calibre 400 hi-beat, automatic movement, which is visible via a numbered sapphire exhibition caseback.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe El Primero — in all its guises — is a historically important, beautiful series of watches and movements. This particular, limited-edition iteration, however, is truly a work of art.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWith just 50 united produced worldwide, theres no saying when another will turn up!\u003c\/span\u003e\u003c\/p\u003e","brand":"Zenith","offers":[{"title":"Default Title","offer_id":40263373062231,"sku":"40991566","price":14950.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/AS08907_40901566_ZENITHELPRIMEROREVIVAL_30.G381.400-21.C807-3.jpg?v=1696441402","url":"https:\/\/www.analogshift.com\/products\/zenith-el-primero-revival-g381-for-hodinkee-as08907","provider":"Analog:Shift","version":"1.0","type":"link"}