{"product_id":"zenith-el-primero-as07275","title":"Zenith El Primero","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe introduction of the El Primero movement was an unqualified triumph for Zenith.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAs (arguably) the first self-winding chronograph movement — hence its name — the El Primero was a horological game-changer. It was the culmination of five years of research and development, and was the first watch to integrate the chronograph within the automatic movement, rather than house it in a module that was sandwiched on top. Moreover, it was also a hi-beat movement, guaranteeing accuracy that was unparalleled — accuracy to within 1\/10th of a second.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFollowing a long and tumultuous history, the modern Zenith company debuted several vintage-inspired chronographs in the 1990s and 2000s that housed contemporary takes on the El Primero movement, including this one. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHoused in a 38mm stainless steel case with a sapphire crystal, a signed crown, and a polished, stepped beel, it features a luminous sunburst silver dial with applied indices, a matching handset, a triple-register chronograph layout, an outer tachymeter scale, and a date window at 4:30. Powered by the automatic Zenith El Primero movement, it comes paired to a blue leather strap with an unsigned, stainless steel pin buckle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWith its terrific proportions, handsome dial, famed, automatic caliber and versatile design, only the slightly oversized case and sapphire display caseback would give this watch away as a modern reissue, rather than a 1960s original. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSnag it now!\u003c\/span\u003e\u003c\/p\u003e","brand":"Zenith","offers":[{"title":"Default Title","offer_id":39845837865047,"sku":"408100831490","price":3500.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS07275_408100831490_ZENITH_ELPRIMERO_90-010500400-6.jpg?v=1659039675","url":"https:\/\/www.analogshift.com\/products\/zenith-el-primero-as07275","provider":"Analog:Shift","version":"1.0","type":"link"}