{"product_id":"zenith-el-primero-as02953","title":"Zenith El Primero","description":"\u003cp\u003e\u003cstrong\u003eWhy We Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003e2019 is going to be a big commemorative year in the contemporary watch industry. 50 Years of Calibre 11 for Heuer, 50 years of 6139 for Seiko, 50 Years since the successful Apollo 11 Moon Landing for Omega, and 50 years of \u003cem\u003eEl Primero \u003c\/em\u003efor Zenith.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Calibre 3019 - the first generation of El Primero movements - was a revolutionary introduction to the marketplace in more ways than one. Amongst the first automatic chronographs ever made for the wrist, it also featured a quickset date mechanism \u003cem\u003eand \u003c\/em\u003ea high beat rate of 36000bph, giving it incredible accuracy that still stands up today. Known for their robust quality, the El Primero movements from the first generation are highly sought out by collectors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEarly El Primero chronographs came in a variety of different packages in terms of case and dial configurations, and the A384\/A385 style is one of our all-time favorites. Fitted in a tonneau style case with ladder bracelet, these models are sized at 37mm, comfortable on the wrist and incredibly visually arresting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis particular piece is an absolute beauty with a crisp case and an absolutely stunning and evenly patinated brown fumé dial from the Reference A385, research with Zenith's heritage division shows that it was originally born as an A384, but due to a batch of bad crown gaskets a number of A385 dials were damaged, and factory swapped for the A385 style seen here.\u003c\/p\u003e\n\u003cp\u003eWith a big anniversary on the near horizon, now is a great time to snap up any remaining quality golden-era El Primeros - and this one \u003cem\u003edefinitely\u003c\/em\u003e fits the bill!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eFor many years, the words\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eEl Primero\u003c\/i\u003e held little meaning outside of high-intensity watch enthusiast and collectors groups.  But a few year ago, Zenith brought those words back into the fore with the release of their heritage piece, the El Primero Striking Tenth chronograph.  The piece was a success in it's own right and got\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.hodinkee.com\/articles\/a-week-on-the-wrist-the-zenith-el-primero-striking-tenth-chr\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ea lot of attention in industry publications\u003c\/a\u003e.  But it also marshaled the growing body of watch enthusiasts, urging them to look back at the history of the movement and the pieces produced around the legendary movement. \u003c\/p\u003e\n\u003cp\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eEl Primero\u003cspan\u003e \u003c\/span\u003e\u003c\/em\u003ewas\u003cem\u003e \u003c\/em\u003ehigh-beat automatic chronograph movement that debuted in 1969, challenging Seiko's Reference 6139 and Project 99's Caliber 11 for the title of world's first automatic chronograph.  The advent of the automatic chronograph was a huge technological feat and it changed the face of the industry, opening the door for many companies to offer their own models.  But while the Caliber 11 found its way into a slew of watches, Zenith made their\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eEl Primero\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003emovements available to only\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"http:\/\/shop.analogshift.com\/collections\/movado\/products\/movado-datron-chronograph\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ea handful of other manufactures\u003c\/a\u003e.  And for good reason.  Of the three movements that were released that year, only the \u003cem\u003eEl Primero\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003ewas high-beat, offering significant added accuracy.\u003c\/p\u003e\n\u003cp\u003eThe Zenith A386 was the first model to be fitted with the\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eEl Primero\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003emovement and commands a hefty premium among collectors for its horological import.  Subsequent to the A386 was the A384\/A385, which was born in the mid 1970s. Where the A386 was hallmarked by its three different-colored sub-registers, the A385 was known for its fumé, or smoke, dial - a gorgeous light brown gradient coloration.  \u003c\/p\u003e\n\u003cp\u003eAny of these vintage Zeniths are hard to find in unmolested condition today, but good A385s are especially difficult to locate.  This particular example is in excellent overall condition, with a strong case bearing its original brushing, a perfectly patinated dial and its original Gay Freres 'Ladder' bracelet. \u003c\/p\u003e\n\u003cp\u003eIf you've had your ear to the ground for vintage \u003cem\u003eEl Primeros, \u003c\/em\u003elook no further.  This one is sure to go in a flash.  \u003c\/p\u003e","brand":"Zenith","offers":[{"title":"Default Title","offer_id":15496513388631,"sku":null,"price":8300.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Zenith_El_Primero_AS02593__5.jpg?v=1550000046","url":"https:\/\/www.analogshift.com\/products\/zenith-el-primero-as02953","provider":"Analog:Shift","version":"1.0","type":"link"}