{"product_id":"zenith-chronomaster-el-primero-range-rover-as10788","title":"Zenith Chronomaster El Primero 'Range Rover'","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor many years, the words \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eEl Primero\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e held little meaning outside of serious vintage watch enthusiast and collectors groups. But that all changed a few years ago when Zenith began reissuing many of its famed designs from the 1960s and 1970s.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe El Primero was the culmination of a years-long research and development process undertaken by Zenith to develop the world’s first automatic chronograph movement. While other brands had sought to achieve the same feat — including Heuer (in concert with Breitling and Hamilton) and Seiko — Zenith intended to make the El Primero something entirely unique. Instead of taking an automatic module and merely sandwiching it onto the chronograph, Zenith fully integrated the two; moreover, the movement is a high-beat calibre offering significant added accuracy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eZenith announced the El Primero \u003cmeta charset=\"utf-8\"\u003e at a press conference on January 10, 1969. This was four years later than the brand had intended: the brand had begun developing the calibre in 1963, hoping to bring it out for Zenith’s centennial in 1965. Nevertheless, on that winter day in 1969, Zenith proudly displayed a working model of its chronograph.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe A386 was the first model to be fitted with the \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eEl Primero\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e movement, and therefore commands a hefty premium among collectors for its horological import. Over the past decade, Zenith has used this important model as the basis of numerous reissues, among which was a cool collaboration in honor of Land Rover's Range Rover series from 2017. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis Chronomaster El Primero Range Rover Special Edition features a 42mm ceramised aluminum case with pump pushers, a signed crown, a smooth bezel, and a box sapphire crystal. Its vertically brushed, satin black dial features an outer silvered tachymeter scale, a white-printed 1\/5th-seconds track, applied 'wedge' indices, a triple-register chronograph layout with overlapping totalizers, a luminous 'baton' handset, and a 6 o'clock date window. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ePowered by the Zenith El Primero automatic Calibre 400B movement with 5Hz beat rate and paired to a cool perforated leather and rubber strap with a DLC-coated titanium buckle, this cool automotive-inspired piece comes with its factory goodies and warranty card. If you're a Ranger Rover driver or simply in need of a neat, left-of-center sports watch with premium appointments, then this is the timepiece for you! \u003c\/span\u003e\u003c\/p\u003e","brand":"Zenith","offers":[{"title":"Default Title","offer_id":41819555627095,"sku":"40992438","price":6450.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/AS10788_40992438_ZENITH_ELPRIMERORANGEROVER_24.2040.400-27.R797-6_caeac2ed-9076-422c-a7ef-9d7009e3890e.jpg?v=1753223772","url":"https:\/\/www.analogshift.com\/products\/zenith-chronomaster-el-primero-range-rover-as10788","provider":"Analog:Shift","version":"1.0","type":"link"}