{"product_id":"zenith-chronomaster-el-primero-as10791","title":"Zenith Chronomaster El Primero","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor many years, the words \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eEl Primero\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e held little meaning outside of serious vintage watch enthusiast and collectors groups. But that all changed a few years ago when Zenith began reissuing many of its famed designs from the 1960s and 1970s.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe El Primero was the culmination of a years-long research and development process undertaken by Zenith to develop the world’s first automatic chronograph movement. While other brands had sought to achieve the same feat — including Heuer (in concert with Breitling and Hamilton) and Seiko — Zenith intended to make the El Primero something entirely unique. Instead of taking an automatic module and merely sandwiching it onto the chronograph, Zenith fully integrated the two; moreover, the movement is a high-beat calibre offering significant added accuracy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eZenith announced the El Primero \u003cmeta charset=\"utf-8\"\u003e at a press conference on January 10, 1969. This was four years later than the brand had intended: the brand had begun developing the calibre in 1963, hoping to bring it out for Zenith’s centennial in 1965. Nevertheless, on that winter day in 1969, Zenith proudly displayed a working model of its chronograph.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe A386 was the first model to be fitted with the \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eEl Primero\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e movement, and therefore commands a hefty premium among collectors for its horological import. Over the past decade, Zenith has used this important model as the basis of numerous reissues, among which were two aluminum-cased watches from 2017 called, simply, Chronomaster \u003cmeta charset=\"utf-8\"\u003eEl Primero. Available in black or white dials, these cool pieces presaged the myriad compelling special editions that have since excited the modern collector community.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis Chronomaster \u003cmeta charset=\"utf-8\"\u003eEl Primero, a Reference \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e24.2041.400\/21.R576, measures 42mm in black ceramic-coated aluminum with dual pump pushers, a signed crown, a smooth bezel, and a sapphire crystal. Its matte black dial features an outer black tachymeter scale with white printing, an inner white minute track with applied indices flanking a white 1\/5th-seconds track, a triple-register chronograph display with silvered totalizers, a luminous 'baton' handset with a red-tipped chronograph seconds hand, and a date window at 6 o'clock.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan\u003ePowered by the automatic Zenith El Primero \u003cem\u003eCalibre \u003c\/em\u003e400B column-wheel movement with 5 Hz beat rate visible via a sapphire caseback, the watch comes paired to a perforated black rubber strap with a ceramized aluminum pin buckle. Sporty and cool in its 'reverse panda' guise, this hi-beat chronograph is the ultimate city slicker's daily driver. (And did we mention it comes with its original kit, too?) \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Zenith","offers":[{"title":"Default Title","offer_id":41818437058647,"sku":"40992441","price":6750.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/AS10791_40992441_ZENITH_ELPRIMEROCHRONOMASTER_24.2041.400-21.R576-6.jpg?v=1753385512","url":"https:\/\/www.analogshift.com\/products\/zenith-chronomaster-el-primero-as10791","provider":"Analog:Shift","version":"1.0","type":"link"}