{"product_id":"zenith-chronomaster-el-primero-1969-rolling-stones-edition-as10794","title":"Zenith Chronomaster El Primero 1969 'Rolling Stones Edition'","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor many years, the words \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eEl Primero\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e held little meaning outside of serious vintage watch enthusiast and collectors groups. But that all changed a few years ago when Zenith began reissuing many of its famed designs from the 1960s and 1970s.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe El Primero was the culmination of a years-long research and development process undertaken by Zenith to develop the world’s first automatic chronograph movement. While other brands had sought to achieve the same feat — including Heuer (in concert with Breitling and Hamilton) and Seiko — Zenith intended to make the El Primero something entirely unique. Instead of taking an automatic module and merely sandwiching it onto the chronograph, Zenith fully integrated the two; moreover, the movement is a high-beat calibre offering significant added accuracy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eZenith announced the El Primero at a press conference on January 10, 1969. This was four years later than the brand had intended: the brand had begun developing the calibre in 1963, hoping to bring it out for Zenith’s centennial in 1965. Nevertheless, on that winter day in 1969, Zenith proudly displayed a working model of its chronograph.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe A386 was the first model to be fitted with the \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eEl Primero\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e movement, and therefore commands a hefty premium among collectors for its horological import. Over the past decade, Zenith has used this important model as the basis of numerous reissues, among which were two aluminum-cased watches from 2017 called, simply, Chronomaster \u003cmeta charset=\"utf-8\"\u003eEl Primero. Available in black or white dials, these cool pieces presaged the myriad compelling special editions that have since excited the modern collector community.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis Chronomaster \u003cmeta charset=\"utf-8\"\u003eEl Primero, a Reference \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e96.2260.4061\/21.R575\u003c\/span\u003e\u003cspan\u003e, measures 45mm in black DLC coated titanium with dual pushers, a signed crown, a smooth bezel, and a sapphire crystal. The case has pierced lugs that give it a modern and imposing appearance.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan\u003eIts matte black dial features an outer minute scale with white printing, an inner ring of applied hour indices and a triple-register chronograph display. This piece is unqiue however, since the upper left register features a skeletonized view of the movement, including the escapement wheel and pallet fork assembly. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan\u003eThis piece was made as a limited edition for the Rolling Stones in 1000 examples. It features a leather strap flaunting the UK flag and Rolling Stones tongue emblem. The same motif is extended to the automatic winding rotor of the El Primero movement. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Zenith","offers":[{"title":"Default Title","offer_id":41826444083287,"sku":"40992444","price":8450.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/AS10794_40992444_ZENITH_ELPRIMEROCHRONOMASTER1969_96.2260.4061-21.R575-5.jpg?v=1753224324","url":"https:\/\/www.analogshift.com\/products\/zenith-chronomaster-el-primero-1969-rolling-stones-edition-as10794","provider":"Analog:Shift","version":"1.0","type":"link"}