{"product_id":"volvo-p1800-stacks-up-against-ferrari-and-aston-martin-asap0054","title":"Volvo P1800 Stacks Up Against Ferrari and Aston Martin","description":"\u003ch2\u003e\u003cb\u003eVALUE PROPOSITION\u003cbr\u003e\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe love it when an object succeeds in punching \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eway \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003eabove its weight class, especially when it’s a car. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis ad for the Volvo P1800 totally takes this idea and runs with it, comparing its looks and mechanical specs to contemporary competition from Ferrari and Aston Martin. All three have a lot in common — disc brakes, 4-speed synchromesh gearbox, live rear axle, independent front suspension, precise steering, European styling... you get the idea. But the one \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eglaring \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003edifference between the three is the price point. While the Ferrari and Aston fetched prices north of $10,000, the Volvo P1800 originally retailed for a mere $3,995. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis particular ad dates to 1962 and is custom framed in a 14” x 16 1\/4” solid wood frame with a black painted finish. It features a custom-measured, hand-cut 4-ply border in a shade of white, complimenting the ad’s creamy tones. Every material used is acid-free and the glass is anti-reflective and offers UV-protection to keep this precious ad preserved no matter where you decide to hang it. Speaking of which, hanging your newly purchased ad is a seamless task, as this particular frame comes with a hanging wire and felt pads for wall protection.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAlthough this is a Volvo ad, you get a three-for-one deal on 1960s automotive excellence  when this gets displayed. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNow that’s \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003evalue\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cstrong\u003eABOUT OUR COLLABORATION WITH AD PATINA\u003cbr\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eWe're thrilled to be collaborating once again with our longtime friend Nick at Ad Patina to bring you a selection of the most-popular and hard to find original vintage magazine advertisements curated specifically for Analog:Shift!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eScouring the world for forgotten marketing treasures, Ad Patina's \u003ci\u003eraison de être\u003c\/i\u003e very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese documents of horological and advertising history have entered the collecting conversation as the ultimate accompanying accessory to go along with hobbies and passions. They have found themselves framed in homes and offices around the world. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEvery one of these wonderful pieces is a genuine, vintage advertisement that has been professionally framed to ensure years of enjoyment to come - no reprints or reproductions here!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMuch like a traditional piece of art — a painting or photograph — an original advertisement can be appreciated for its design as well as for its power to evoke nostalgia. Something vintage enthusiasts know all about!\u003c\/span\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"Default Title","offer_id":40263052525655,"sku":"39220054","price":295.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/ASAP0054_39220054_VOLVO_1962VolvoP1800withFerrariandAstonMartin-4.jpg?v=1763480741","url":"https:\/\/www.analogshift.com\/products\/volvo-p1800-stacks-up-against-ferrari-and-aston-martin-asap0054","provider":"Analog:Shift","version":"1.0","type":"link"}