{"product_id":"universal-geneve-triple-register-chronograph-as03105","title":"Universal Geneve Triple Register Chronograph","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eWhy We Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eUniversal Geneve is widely loved for their midcentury chronographs.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eTheir Compax and Tri-Compax lines draw a lot of attention to the brand, but it's the more obscure pieces our hearts desire. A salmon dial chronograph from the 1940s is certainly something you don't see everyday, let alone from a brand like UG. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIn 1943, 38mm was considered oversized for a wristwatch. Today, it's a perfect size for a chronograph, allowing for vast proportions without being overly big. The salmon dial is truly breathtaking in person, let alone in near mint condition. Luminous plots and a stylized handset are filled with Radium luminous material. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWith Universal Geneve becoming synonymous with Vintage collecting, it's pretty safe to say the brand is here to stay. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eUniversal Genève was founded in 1894 by Numa-Emile Descombes and Ulysse George Perret. In the brand's earliest days, it established itself as a manufacturer of in-house movements of exceptional quality. Universal Genève was also among the first watch manufacturers to specialize in wristwatches. In 1897, Louis Eduoard Berthoud--noted designer of complicated watch movements--joined the company. This ensured Universal \u003c\/span\u003e\u003cspan\u003eGenève's\u003c\/span\u003e supremacy in the development of complicated watches in the 20th Century.\u003c\/p\u003e\n\u003cp\u003eIt was under Berthoud's leadership that the brand's reputation as a producer of chronographs was solidified. Chronographs, in particular--namely the Compur and the Compax lines--attracted the attention of watch aficionados, aviators, and militaries around the world. Even the Royal Family of the Netherlands issued a royal charter for Universal Genève to outfit the Dutch military with its chronographs. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUniversal \u003c\/span\u003e\u003cspan\u003eGenève\u003c\/span\u003e\u003cspan\u003e was once responsible for some of the most beautiful dress watches and chronographs from the mid-20th century. From the purpose-driven to the ornate, UG had a touch all its own and breathed incredible beauty and craftsmanship into every piece they produced. \u003c\/span\u003e\u003c\/p\u003e","brand":"Universal Geneve","offers":[{"title":"Default Title","offer_id":31512555159639,"sku":"18040113","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/UNIVERSAL_GENEVE_TRIPLE_REGISTER_CHRONOGRAPH_AS03105_5.jpg?v=1581617210","url":"https:\/\/www.analogshift.com\/products\/universal-geneve-triple-register-chronograph-as03105","provider":"Analog:Shift","version":"1.0","type":"link"}