{"product_id":"universal-geneve-square-carree-diamonds-as12547","title":"Universal Genève Square 'Carrée Diamonds'","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe late 1960s marked a fascinating moment in watch design. Traditional round cases gave way to bold geometry, precious metals were finished with architectural brushing instead of high polish, and diamonds became part of the design rather than mere decoration. Universal Genève embraced this new aesthetic with remarkable confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis elegant Carrée embodies that spirit beautifully. Crafted in 18K white gold, its 28mm square case is defined by broad satin-brushed surfaces that lend it an unmistakably modern presence. Rather than overwhelming the design, a finely set diamond bezel—totaling approximately 0.60 carats—forms a brilliant halo around a restrained silver sunburst dial. Slender baton markers and stick hands keep the composition clean, allowing the interplay between texture, light, and proportion to take center stage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInside beats a manually wound Universal Genève movement with 17 jewels, a reminder that the manufacture's reputation extended well beyond the celebrated Polerouter and Compax collections. Even its most jewelry-forward creations were built with the same commitment to quality engineering that made Universal Genève one of Switzerland's most respected names throughout the twentieth century.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFitted to a chic brown snakeskin leather strap, this Carrée possesses a versatility that feels surprisingly current. Its square profile, brushed white-gold case, and restrained use of diamonds place it squarely within today's renewed appreciation for sculptural jewelry watches. More than half a century later, this is exactly the sort of watch collectors are rediscovering. Architectural, elegant, and just unconventional enough, it demonstrates why Universal Genève remains one of the most rewarding names in vintage watchmaking.\u003c\/span\u003e\u003c\/p\u003e","brand":"Universal Geneve","offers":[{"title":"Default Title","offer_id":44081729110103,"sku":"40993404","price":3500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/AS12547_40993404_UNIVERSALGENEVE_WGSQDIABZL_78209-1A-6.jpg?v=1785757719","url":"https:\/\/www.analogshift.com\/products\/universal-geneve-square-carree-diamonds-as12547","provider":"Analog:Shift","version":"1.0","type":"link"}