{"product_id":"universal-geneve-polerouter-date-as03503","title":"Universal Geneve Polerouter Date","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eWhy We Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Polerouter is has become something of a cult classic - and for good reason.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eElegant, forward thinking design, balanced proportions, and horological significance. It comes as no surprised when you realize the Polerouter was the creation of Gerald Genta.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis example sports the coveted glossy gilt black sector dial. The 35mm twisted lug case houses an impressive, not to mention beautifully finished, micro-rotor movement. By employing a micro-rotor design, which embedded the oscillating weight in the bridge of the movement rather than atop it, Universal Genève was able to build a watch thinner than its contemporaries.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFitted on a light brown leather strap, a Polerouter is a dynamic design, and more than capable of serving as an excellent daily wearer.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eMost of us, even the most diehard collectors, know only one watch designer by name: Gerald Genta.\u003c\/p\u003e\n\u003cp\u003eThe man behind the AP Royal Oak, the Patek Philippe Nautilus and the IWC Ingenieur, Genta changed the watch industry with his luxury stainless steel sports watches with sharp 70s lines and his characteristic integrated bracelet design.  But before he could pioneer haute horology, he had cut his teeth on a more approachable timepiece; the Universal Genève Polerouter.\u003c\/p\u003e\n\u003cp\u003eThe Polerouter was Genta's first watch design brought to market, penned by the young Swiss designer in his early 20s. The watch was a sales success and propelled Genta’s career forward (allowing for the greats such as the Royal Oak and the Nautilus.) The first Polerouter was released in 1954 (and originally called the POLARouter) to celebrate and promote Scandinavian Airlines’ Royal Viking polar flights between New York City, Los Angeles and Europe. The flights forged a new route over the North Pole, reducing flight times between the two continents. Flying over the North Pole presented a unique set of challenges for a watch, and the Polerouter was designed to be highly resistant to magnetic fields (in addition to the usual shock and water resistance) so as to maintain accuracy during the trip.\u003c\/p\u003e","brand":"Universal Geneve","offers":[{"title":"Default Title","offer_id":31535221932119,"sku":null,"price":4000.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/WKXKt6Cg.jpg?v=1582651659","url":"https:\/\/www.analogshift.com\/products\/universal-geneve-polerouter-date-as03503","provider":"Analog:Shift","version":"1.0","type":"link"}