{"product_id":"universal-geneve-polerouter-blue-cushion-case-as01297","title":"Universal Genève Polerouter Blue - Cushion Case","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThe first Polerouter was released in 1954 to celebrate and promote Scandinavian Airlines’ Royal Viking polar flights between New York City, Los Angeles and Europe. The flights forged a new route over the North Pole, reducing flight times between the two continents. Flying over the North Pole presented a unique set of challenges for a watch, and the Polerouter was designed to be highly resistant to magnetic fields (in addition to the usual shock and water resistance) so as to maintain accuracy during the trip.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003ePolerouters are not especially rare watches in their own right, but are almost always seen in the original 35mm case with twisted lugs.  And while Gerald Genta's vision has become a truly important and collectible design, Polerouter disciples have turned their eyes to the 1970s when Universal Genève began producing new executions of their iconic line.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis particular Polerouter, hailing from the early 1970s, is a wonderfully playful expression.  The 36mm cushion case with flat, gently sloped lugs offers a lovely reframing of the dial, silver minute track and asymmetrical date window, all features that can be found on earlier, more common versions.  And with its large signed screw-down crown, the watch begins to take a new shape almost reminiscent of early 70s divers.  \u003c\/span\u003eIn addition to wearing exceptionally well, this example offers a stunning wrist presence with its matte blue dial and white printing, set off by the wide silver minute track.  Inside, the 28-jewel Universal Genève Micro-rotor movement hums happily, adding even more desirability to the detail-oriented horological palette.    \u003c\/p\u003e\n\u003cp\u003eWhether you're excited by sheer good looks or rarity, you can't miss with this gem from a by-gone era of of a highly revered and coveted manufacture.\u003c\/p\u003e","brand":"Universal Geneve","offers":[{"title":"Default Title","offer_id":11276710401,"sku":null,"price":2600.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Universal_Geneve_Polerouter_BLue_Square_Case_AS01297_2.jpg?v=1455215031","url":"https:\/\/www.analogshift.com\/products\/universal-geneve-polerouter-blue-cushion-case-as01297","provider":"Analog:Shift","version":"1.0","type":"link"}