{"product_id":"universal-geneve-polerouter-as02795","title":"Universal Geneve Polerouter","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe. Love. Polerouters.\u003c\/p\u003e\n\u003cp\u003eMost likely, that will come as no great shock to those of you who know us. As far as general aesthetic, history, provenance, and wearability go - the Polerouter is one amazing value proposition that punches far above its weight class.\u003c\/p\u003e\n\u003cp\u003eThe one we have here represents a great entry point to the model with all the hallmarks of the classic Genta design: curved lug case, gloss crosshair dial, silvered rehaut, and beautiful dauphine hands.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost of us, even the most diehard collectors, know only one watch designer by name: Gerald Genta.\u003c\/p\u003e\n\u003cp\u003eThe man behind the AP Royal Oak, the Patek Philippe Nautilus and the IWC Ingenieur, Genta changed the watch industry with his luxury stainless steel sports watches with sharp 70s lines and his characteristic integrated bracelet design.  But before he could pioneer haute horology, he had cut his teeth on a more approachable timepiece; the Universal Genève Polerouter.\u003c\/p\u003e\n\u003cp\u003eThe Polerouter was Genta's first watch design brought to market, penned by the young Swiss designer in his early 20s. The watch was a sales success and propelled Genta’s career forward (allowing for the greats such as the Royal Oak and the Nautilus.) The first Polerouter was released in 1954 (and originally called the POLARouter) to celebrate and promote Scandinavian Airlines’ Royal Viking polar flights between New York City, Los Angeles and Europe. The flights forged a new route over the North Pole, reducing flight times between the two continents. Flying over the North Pole presented a unique set of challenges for a watch, and the Polerouter was designed to be highly resistant to magnetic fields (in addition to the usual shock and water resistance) so as to maintain accuracy during the trip.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Universal Geneve","offers":[{"title":"Default Title","offer_id":12595639877719,"sku":null,"price":2700.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Universal_Geneve_Polerouter_AS02795__5.jpg?v=1536350564","url":"https:\/\/www.analogshift.com\/products\/universal-geneve-polerouter-as02795","provider":"Analog:Shift","version":"1.0","type":"link"}