{"product_id":"universal-geneve-chronograph-for-berthoud-as01538","title":"Universal Genève Chronograph for Berthoud","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003eUniversal Genève was founded in 1894 by Numa-Emile Descombes and Ulysse George Perret. In the brand's earliest days, it established itself as a manufacturer of in-house movements of exceptional quality. Universal Genève was also among the first watch manufacturers to specialize in wristwatches. In 1897, Louis Eduoard Berthoud--noted designer of complicated watch movements--joined the company. This ensured Universal \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eGenève's\u003c\/span\u003e supremacy in the development of complicated watches in the 20th Century.\u003c\/p\u003e\n\u003cp\u003eIt was under Berthoud's leadership that the brand's reputation as a producer of chronographs was solidified. Chronographs, in particular--namely the Compur and the Compax lines--attracted the attention of watch aficionados, aviators, and militaries around the world. Even the Royal Family of the Netherlands issued a royal charter for Universal Genève to outfit the Dutch military with its chronographs. \u003c\/p\u003e\n\u003cp\u003eAs with\u003ca href=\"http:\/\/shop.analogshift.com\/collections\/longines\/products\/longines-ultrachron-automatic\" target=\"_blank\" title=\"Longines UltraChron\" rel=\"noopener noreferrer\"\u003e Longines\u003c\/a\u003e and \u003ca href=\"http:\/\/shop.analogshift.com\/collections\/wittnauer\/products\/wittnauer-241t-chronograph\" target=\"_blank\" title=\"Wittnauer 241T Chronograph\" rel=\"noopener noreferrer\"\u003eWittnauer\u003c\/a\u003e, Universal Genève also released watches outside of Switzerland under another name. Berthoud's was used from the 1920s until the 1940s, in countries such as the Netherlands, New Zealand, France, South Africa--even Iraq. This chronograph dates from this period, roughly 1937.\u003c\/p\u003e\n\u003cp\u003eThe watch has definite traces of a Bauhaus influence, evident on the dial with its stark Arabic numerals and uncluttered layout. At 35mm it's a good size to suit modern tastes. Its curved lugs and uniquely-shaped crown are elegant accents.\u003c\/p\u003e\n\u003cp\u003eAnd even though it may not have the name Universal Genève on the dial, the movement is Universal Genève's Caliber 385 manually-wound chronograph movement. The same movement found in their more famous Compur and Compax watches, the Caliber 385 is a variation of the earlier Caliber 285, with a flat hairspring instead of a Breguet hairspring. With elegant looks and a reliable movement, this chronograph is everything you could ask for. \u003c\/p\u003e","brand":"Universal Geneve","offers":[{"title":"Default Title","offer_id":19763149825,"sku":null,"price":6250.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Universal_Geneve_Berthoud_Chronograph_AS01538_1.jpg?v=1491604301","url":"https:\/\/www.analogshift.com\/products\/universal-geneve-chronograph-for-berthoud-as01538","provider":"Analog:Shift","version":"1.0","type":"link"}