{"product_id":"unimatic-x-massena-lab-modello-uno-as06532","title":"Unimatic X Massena LAB Modello Uno","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThere is a time and place for a modern wristwatch — in the field. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eIf you're out digging up Unicorn bones in the Scottish highlands, battling space aliens with adaptive camouflage in some equatorial rainforest, defending your urban keep against a raging zombie horde - whatever - chances are a modern timepiece would be a better tool for the job. It has something to do with their inherently superior water resistance, durability, accuracy, as well as their ease of replacement and all that.  We won't bore you with the practicality of it all.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eUnimatic has been a favorite modern brand of ours since it launched in 2015. Based in Milan, Italy, it’s the brainchild of two young Italian gentlemen who had a desire to construct minimalistic tool watches built to exacting standards that have classically-industrial designs and are heavy, tough, and beautiful.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThis particular Unimatic is a U1-MLM, a 1960s-inspired special-edition collaboration with Massena LAB, one of the foremost boutique brands in contemporary horology. \u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eWith a limited production of just 200 units, it features a 41.5mm stainless steel case with a sapphire crystal, a stylized crown, a unidirectional rotating dive timing bezel with a blue insert\u003c\/span\u003e, a lovely luminous matte blue dial with a matching handset, and a cool green and yellow stretch “MN”-style strap. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThis piece is powered by Seiko's workhorse Caliber NH35A automatic-winding movement and is accompanied by all its goodies!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThis is a fantastic chance to own a limited-edition collaboration from two of the best names in modern watchmaking — don’t pass it up!\u003c\/span\u003e\u003c\/p\u003e","brand":"Unimatic","offers":[{"title":"Default Title","offer_id":40145460887639,"sku":"40990919","price":1250.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS06532_40990919_UNIMATIC-MASSENALAB_UNIMATIC-MASSENALABMODELLOUNO_U-1MLM-7_b367aa6e-0f09-4395-8bb2-80cf6d96fba7.jpg?v=1679503121","url":"https:\/\/www.analogshift.com\/products\/unimatic-x-massena-lab-modello-uno-as06532","provider":"Analog:Shift","version":"1.0","type":"link"}