{"product_id":"unimatic-x-massena-lab-modello-quattro-as08689","title":"Unimatic X Massena LAB Modello Quattro","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThere is a time and place for a modern wristwatch — in the field. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eIf you're out digging up Unicorn bones in the Scottish highlands, battling space aliens with adaptive camouflage in some equatorial rainforest, defending your urban keep against a raging zombie horde - whatever - chances are a modern timepiece would be a better tool for the job. It has something to do with their inherently superior water resistance, durability, accuracy, as well as their ease of replacement and all that.  We won't bore you with the practicality of it all.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eUnimatic has been a favorite modern brand of ours since it launched in 2015. Based in Milan, Italy, it’s the brainchild of two young Italian gentlemen who had a desire to construct minimalistic tool watches built to exacting standards that have classically-industrial designs and are heavy, tough, and beautiful.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThis particular Unimatic, a Modello Quattro, is a special-edition collaboration with Massena LAB, one of the foremost boutique brands in contemporary horology. With a limited production of just 99 units, it features a 40mm bronze case with a sapphire crystal, a stylized crown, a fixed bronze bezel, a luminous textured olive green dial with a matching handset, and a matching olive green 'ribbed' rubber strap with a signed bronze pin buckle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThis piece is powered by a Sellita workhorse Caliber SW200-1 automatic-winding movement and is accompanied by all its goodies!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eBronze watches are full of character, offering a seemingly ever changing appearance as they are worn. \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThis is a fantastic chance to own a very limited-edition collaboration piece from two great names in modern watchmaking!\u003c\/span\u003e\u003c\/p\u003e","brand":"Unimatic","offers":[{"title":"Default Title","offer_id":40216077729879,"sku":"40991415","price":1350.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/AS08689_40991315_UNIMATIC_MODELLOQUATRO_U4S-BRZ-MLL-6.jpg?v=1689872618","url":"https:\/\/www.analogshift.com\/products\/unimatic-x-massena-lab-modello-quattro-as08689","provider":"Analog:Shift","version":"1.0","type":"link"}