{"product_id":"unimatic-modello-uno-as09446","title":"Unimatic Modello Uno","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYes, we're vintage watch snobs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn virtually any comparison, we'll take a piece that has lived a life over something shiny and new. There is just something inherently \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003esuperior\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e in our minds about a timepiece that has already passed through time. It gets a little metaphysical, a little emotional, a little wibbly-wobbly, timey-wimey to explain properly, but you're with us, right?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAnyhow, there IS a time and place for a modern wristwatch — in the field. If you're out digging up Unicorn bones in the Scottish highlands, battling space aliens with adaptive camouflage in some equatorial rainforest, defending your urban keep against a raging zombie horde — whatever — chances are a modern timepiece would be a better tool for the job. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUnimatic has been amongst our favorite modern brands since they launched in 2015. Based in Milan, Italy, they are the brainchild of two young gentlemen who had a desire to construct minimalistic tool watches built to exacting standards that have classically-industrial designs and are heavy, tough and beautiful.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Modello Uno U1S-MP is a limited edition variant of their basic diving watch design with a brushed 40mm steel case and unidirectional bezel with an engraved aluminum insert. It features a minimalist dial with Super-LumiNova indices, a date window at 6 o’clock, a matching handset and the ubiquitous Sellita SW200-1 automatic movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIndividually numbered in a run of 500 pieces, this model sold out in a heartbeat when it initially released. In fantastic condition throughout, it comes complete with its original packaging, warranty card, instruction manual and a stainless steel bracelet with a signed locking clasp. \u003c\/span\u003e\u003c\/p\u003e\n\u003cspan style=\"font-weight: 400;\"\u003eMinimal and robust, we \u003cem\u003ealmost\u003c\/em\u003e \u003cem\u003ehate\u003c\/em\u003e how much we \u003cem\u003etruly \u003c\/em\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003elove\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e this piece!\u003c\/span\u003e","brand":"Unimatic","offers":[{"title":"Default Title","offer_id":40542438785111,"sku":"40991841","price":990.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/AS09446_40991841_UNIMATIC_U1S-MP-6.jpg?v=1709571793","url":"https:\/\/www.analogshift.com\/products\/unimatic-modello-uno-as09446","provider":"Analog:Shift","version":"1.0","type":"link"}