{"product_id":"tradition-chronograph-poor-mans-heuer-carrera-as00245","title":"Tradition Chronograph - \"Poor Man's Heuer\" Carrera","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv id=\"product_description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eIn the 1960's, Heuer manufactured chronographs for other retailers and were sold under various brand names. Considerably less expensive, these watches were more commonly referred to as a “Poor Man's Heuers”, and any time we find a good one, we snap it right up.  This particular example was manufactured by Heuer, and sold by Sears Roebuck under the Tradition name brand.  Like other \"Poor Man's Heuer\" examples from brands such as Zodiac and Hamilton, this Tradition bears a striking resemblance to the iconic Heuer Carrera of the same era.\u003c\/p\u003e\n\u003cp\u003eWith similar quality components to the name brand, including a manually wound Valjoux 7730 movement, the only real difference is the slight variation in case design - and several thousand dollars.  This particular example features a desirable \"Panda\" dial layout, with a patinated silver sunburst background and beautiful black subsidiary registers.  \u003c\/p\u003e\n\u003cp\u003eDon't miss your chance to acquire a super cool vintage chronograph with Carrera-like looks -and an equally interesting story - at a fraction of the cost!\u003c\/p\u003e\n\u003cp\u003eLots more information on the \"Poor Man's Heuers\" can be found \u003ca title=\"analog\/shift OnTheDash Vintage Poor Man's Heuers\" target=\"_blank\" href=\"http:\/\/www.onthedash.com\/poormans.shtml\"\u003eHERE\u003c\/a\u003e, at OnTheDash!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"product_details\"\u003e\u003c\/div\u003e","brand":"Tradition","offers":[{"title":"Default Title","offer_id":3261289473,"sku":null,"price":980.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Tradition_Chronograph__Poor_Man_s_Heuer_Carrera_culture1.jpg?v=1433253345","url":"https:\/\/www.analogshift.com\/products\/tradition-chronograph-poor-mans-heuer-carrera-as00245","provider":"Analog:Shift","version":"1.0","type":"link"}