{"product_id":"serica-gmt-as12008","title":"Serica GMT","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYes, we're vintage watch snobs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn virtually any comparison, we'll take a piece that has lived a life over something shiny and new. There is just something inherently \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003esuperior\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e in our minds about a timepiece that has already passed through time. It gets a little metaphysical, a little emotional, a little wibbly-wobbly, timey-wimey to explain properly, but you're with us, right?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAnyhow, there IS a time and place for a modern wristwatch — in the field. If you're out digging up Unicorn bones in the Scottish highlands, battling space aliens with adaptive camouflage in some equatorial rainforest, defending your urban keep against a raging zombie horde — whatever — chances are a modern timepiece would be a better tool for the job. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSerica has been amongst our favorite modern micro brands since they launched in 2019. Based in Paris, they are the brainchild of two young gentlemen who had a desire to construct minimalistic tool watches built to exacting standards that have classically-industrial designs and are heavy, tough and beautiful.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis beautiful piece, a Reference 8315-1, is a perfect representation of what we mean. Extremely substantial in construction but modern in execution, this beautiful diver is a capable tool with 200m of water resistance and a twisted lug case construction. A retro broad arrow handset tops it all off for a truly sensational package through and through. To couple with the dive spec of this piece, we also have a lollipop GMT hand for twin time zone tracking. \u003c\/p\u003e\n\u003cp\u003eIf you like looking at pretty watches, we have plenty of those listed. But if you want a hard core tool from a brand with the spec to match, this is undoubtedly one of the most underrated, unknown brands out there.\u003c\/p\u003e","brand":"Serica","offers":[{"title":"Default Title","offer_id":42719325618263,"sku":"40993079","price":1995.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/AS12008_40993079_SERICA_GMT_8315-1-6.jpg?v=1776952781","url":"https:\/\/www.analogshift.com\/products\/serica-gmt-as12008","provider":"Analog:Shift","version":"1.0","type":"link"}