{"product_id":"seiko-bell-matic-as09697","title":"Seiko Bell-Matic","description":"\u003cp\u003eThese days, we’re overly reliant on our devices for daily task alerts.\u003c\/p\u003e\n\u003cp\u003ePhones, tablets, computers, and smartwatches all bombard us with frequent beeps and pings to remind us of our next appointment, or when it’s time to wake up from a mid-afternoon power nap. Sure, they’re convenient. But wouldn’t it be nice to shed our digital alerts for a while and return to a more analog way of doing things? In the past, 'alerts' could come in a vastly more engaging mechanical form, such as a mechanical alarm.\u003c\/p\u003e\n\u003cp\u003eA mechanical alarm complication makes use of an extra mainspring barrel whose energy powers a hammer. At the appointed time, the hammer beats against a small gong, which sounds the alarm. Popularized by the Vulcain Cricket — the watch of many U.S. Presidents — variations on this system were subsequently used by numerous brands.\u003c\/p\u003e\n\u003cp\u003eSeiko released its first alarm watch, the Bell-Matic, in 1966, offering an affordable, Japanese-made alternative to the Swiss classics. Given its automatic movement architecture, the crown is able to serve four functions; time-setting, alarm-setting, alarm-winding, and day setting, while a small button at 2 o’clock puts the watch into alarm-setting mode. Compact yet robust, this mechanical, stainless steel tool watch is worlds away from the digital distraction of your phone.\u003c\/p\u003e\n\u003cp\u003eHoused in a 39mm, tonneau-shaped stainless steel case with a polished bezel, an unsigned crown, an alarm-setting button, and an acrylic crystal, it features a black dial with an outer, rotating alarm-setting disc, applied steel hour indices, a day-date display at 3 o’clock with a red day wheel, and a lumed ‘baton’ handset with an orange seconds hand. Highly legible with a pleasing color scheme, it’s powered by a robust, automatic Seiko movement. Paired to a stainless steel multi-link bracelet, it’s ready to provide many more decades of faithful service.\u003c\/p\u003e\n\u003cp\u003eUse your phone for phone calls. Use the Bell-Matic for everything else!\u003c\/p\u003e","brand":"Seiko","offers":[{"title":"Default Title","offer_id":41315166322775,"sku":"40991994","price":1000.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/AS09697_40991994_SEIKO_BELL-MATIC_4006-6020-6.jpg?v=1730512735","url":"https:\/\/www.analogshift.com\/products\/seiko-bell-matic-as09697","provider":"Analog:Shift","version":"1.0","type":"link"}