Sears Exotic Dial Chronograph

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Sold
SKU AS01095
SKU AS01095

Why We Love it

Not gonna lie, this is something we haven't seen before!

Sears (as in Sears & Roebuck) branded chronographs aren't particularly unusual. The 130 year old department store was considerably more interesting in the 1960s and 70s and at the time sold a variety of timepieces featuring their name on the dial.  These watches were of ranging quality, from high end to outright shit, but a number of their chronographs were built by Heuer under contract, and all of those are pretty damned cool.

We've offered a few Sears branded pieces before, and have told the story of the "Poor Man's Heuers" time and again, but this one is a little different.  Sharing the same movement as the popular "Jacky Ickx" chronographs, this particular piece is styled in the same vein as the Heuer Camaro models, but sizes in a couple millimeters smaller. With an "exotic" multicolor dial and luminous Monaco-style hands, this rare piece has a distinctive Heuer flair, and a quintessential 70s appeal.

It probably won't obtain any merit of distinction amongst the Heuer-elite, but will certainly raise a few eyebrows - and put a smile on your face when you strap it on!

A:S Guarantee

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Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns

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All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

Sears Exotic Dial Chronograph

Sears Exotic Dial Chronograph

Sold
Sold
Sears Exotic Dial Chronograph

Why We Love it

Not gonna lie, this is something we haven't seen before!

Sears (as in Sears & Roebuck) branded chronographs aren't particularly unusual. The 130 year old department store was considerably more interesting in the 1960s and 70s and at the time sold a variety of timepieces featuring their name on the dial.  These watches were of ranging quality, from high end to outright shit, but a number of their chronographs were built by Heuer under contract, and all of those are pretty damned cool.

We've offered a few Sears branded pieces before, and have told the story of the "Poor Man's Heuers" time and again, but this one is a little different.  Sharing the same movement as the popular "Jacky Ickx" chronographs, this particular piece is styled in the same vein as the Heuer Camaro models, but sizes in a couple millimeters smaller. With an "exotic" multicolor dial and luminous Monaco-style hands, this rare piece has a distinctive Heuer flair, and a quintessential 70s appeal.

It probably won't obtain any merit of distinction amongst the Heuer-elite, but will certainly raise a few eyebrows - and put a smile on your face when you strap it on!

A:S Guarantee

+

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns

+

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

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