{"product_id":"royce-tiger-eye-ellipse-new-old-stock-as12304","title":"Royce Tiger Eye 'Ellipse' New Old Stock","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe 1960s and 1970s were a golden age for experimental watch design. As traditional round cases gave way to increasingly bold forms, Swiss manufacturers embraced geometry, asymmetry, and sculptural shapes, transforming watches into wearable works of modern art. This distinctive Royce is a perfect example of that creative spirit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDesigned by Eska and inheriting design influences associated with the jewelry house Boucheron, this Swiss-made Royce places style squarely at center stage. The watch is built around an elegant elliptical case, where a polished gold-tone outer frame appears to float around the central dial, creating a striking sense of depth and movement. More jewelry than instrument at first glance, the design feels remarkably contemporary despite being more than half a century old.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe focal point is undoubtedly the mesmerizing tiger-eye dial. Rich bands of golden brown and deep bronze shift dramatically as they catch the light, creating a constantly changing surface that brings warmth and character to the minimalist display. Free from numerals or hour markers, the dial allows the natural beauty of the stone to take center stage, interrupted only by a pair of slender white hands and the Royce signature.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePowering the watch is a Swiss-made 17-jewel hand-wound movement, reflecting the era's commitment to mechanical craftsmanship. The crown is discreetly tucked into the upper edge of the case, preserving the uninterrupted flow of the elliptical silhouette and further emphasizing the watch's sculptural qualities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRemarkably, this example is preserved in new-old-stock condition, offering a rare opportunity to experience the watch as its original owner would have decades ago. Completing the package is its original, signed burgundy patent-leather strap, paired with a matching gold-plated pin buckle. The glossy, richly colored strap complements the warm tones of the tiger-eye dial beautifully and reinforces the watch's unmistakably luxurious 1970s character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eToday, watches like this represent a fascinating intersection of horology, jewelry, and industrial design. With its dramatic shape, captivating tiger-eye dial, untouched condition, and original accessories intact, this Royce is a compelling reminder that some of the most memorable watches were created not to follow convention, but to challenge it.\u003c\/span\u003e\u003c\/p\u003e","brand":"Royce","offers":[{"title":"Default Title","offer_id":43949226426455,"sku":"40993282","price":1650.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/AS12304_40993282_ROYCE_NOSTIGERDIAL-6.jpg?v=1782220332","url":"https:\/\/www.analogshift.com\/products\/royce-tiger-eye-ellipse-new-old-stock-as12304","provider":"Analog:Shift","version":"1.0","type":"link"}