{"product_id":"rolex-submariner-looking-for-lost-empires-aspa0006","title":"Rolex Submariner 'Looking For Lost Empires'","description":"\u003ch2\u003e\u003cb\u003e1968 Rolex Submariner 'Looking For Lost Empires' \u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eJust as the Submariner is arguably the quintessential dive watch, this particular advertisement is commonly considered the ideal Sub ad to own. It’s not the first such ad, or the rarest. Rather, it’s a pearl among the plethora of Submariner promos for another reason: its straightforwardness depicting the essence of the timepiece — that of a tool watch for divers. (In this case, divers in the Yucatan risking their lives in search of archaeological treasures relying on their, “big, tough, working watch.”)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe “If you were…” advertising campaign from the late 1960’s and early 1970s resulted in some of the most iconic Rolex advertisements of all time, with headlines that have made an indelible impression on watch collectors. Among the popular ads of this genre, such as “If you were flying the Concorde…” featuring the GMT-Master and “If you were taming oil well fires…” calling on a solid gold Day-Date to do the job — (hey, they don’t call the Day-Date the “Texas Timex” for no reason!) — this “lost empires” version is among the most-sought after. \u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"p2\"\u003e\u003cstrong\u003eAbout our collaboration with Ad Patina\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eWe're thrilled to be collaborating once again with our longtime friend Nick at Ad Patina to bring you a selection of the most-popular and hard to find original vintage magazine advertisements curated specifically for Analog:Shift!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eScouring the world for forgotten marketing treasures, Ad Patina's \u003ci\u003eraison de être\u003c\/i\u003e very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese documents of horological and advertising history have entered the collecting conversation as the ultimate accompanying accessory to go along with hobbies and passions. They have found themselves framed in homes and offices around the world. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEvery one of these wonderful pieces is a genuine, vintage advertisement that has been professionally framed to ensure years of enjoyment to come - no reprints or reproductions here!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMuch like a traditional piece of art - a painting or photograph - an original advertisement can be appreciated for its design as well as for its power to evoke nostalgia. Something vintage enthusiasts know all about!\u003c\/span\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"Default Title","offer_id":39987117293655,"sku":null,"price":395.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/39220006_1968_ROLEX_Submariner_lookingforlostempires_-1.jpg?v=1763480884","url":"https:\/\/www.analogshift.com\/products\/rolex-submariner-looking-for-lost-empires-aspa0006","provider":"Analog:Shift","version":"1.0","type":"link"}