{"product_id":"rolex-submariner-date-hulk-as05235","title":"Rolex Submariner Date 'Hulk'","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eWhy We Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor over six decades the Rolex Submariner has weathered the changing tides of popular tastes.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBorn as a tool watch beloved by everyone from fictional spies to real life undersea explorers and desk divers alike, it has metamorphosed over the years into something truly iconic. Without hyperbole, it is Rolex’s most popular watch - and arguably the most popular watch in the world.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThroughout the years, the Submariner has slowly been refined with small changes and tweaks every few years - and \"larger\" updates every few decades or so... Case size, fonts, luminescent materials, and bracelet variations all have been fairly commonplace and expected. In terms of color variation, however, the Submariner had always been relatively staid when compared to Rolex’s other watches. After all, a tool watch doesn’t need to be pretty, it just needs to do its job.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe recently discontinued Submariner Date Reference 116610LN, was introduced in 2012 and was the first Submariner to feature the now-famous ceramic dive timing bezel and 'Maxi Case' configuration. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis particular watch, a Reference 116610LV, features a green ceramic dive timing bezel, a luminous sunburst green dial, and the excellent \u003cmeta charset=\"utf-8\"\u003esolid link Oyster bracelet with a Glidelock clasp. Additionally, this watch is accompanied by its full kit!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eWhile not for everyone, t\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003ehis watch offers a bit of added flair than a \"run-of-the-mill\" Submariner and has very much become a contemporary classic. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhen a watch is given a nickname that sticks, well... you know.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eThe Submariner Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eRolex first debuted the Submariner at the 1954 Basel Spring Fair. It shared the stage with already-established offerings: the Explorer, the Turn-O-Graph, and a ladies' Oyster Perpetual with a chronometer certification. Compared to these other watches, the Submariner - with its oversized crown and chunky dive-timing bezel looked slightly out-of-place, and yet would become one of Rolex's most enduring models.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eRolex's quest to produce a waterproof wristwatch has its roots in the First World War, when a need arose for soldiers to have a watch that could withstand the wet, dusty conditions on the battlefield. Rolex's Oyster case of 1926 represented the culmination of a decade of development. It gained notoriety in 1927, when Mercedes Gleitze became the first British woman to swim across the English Channel. She took with her an early Rolex Oyster, in what may have been the very first example of sports marketing by a luxury brand. A series of advertisements followed this feat, featuring smiling flappers dunking their Rolex Oysters in fish tanks.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Submariner hit the market at a time when oceanographer and explorer Jacques Cousteau exposed the world to the wonders of undersea exploration. With the advent of SCUBA (Self Contained Underwater Breathing Apparatus) in the late 1950s, skin-diving as a sport became accessible to amateurs. Since a mechanical timepiece was an essential piece of equipmeny for divers in a pre-digital world, the race was on amongst Swiss manufactures to produce a professional grade timepiece. Rolex was fortunate in that René Jeanneret, one of the company's directors, was a skin-diving enthusiast, giving Rolex a unique insight into the development of their diving watch.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe resulting watch was an overnight success, and has been in continuous production ever since. The Oyster Perpetual Submariner, in all of its forms, is an icon amongst icons, a pinnacle of horological design, and a statement piece aspired to and worn by people the world over.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":39511973527639,"sku":"40920838","price":28450.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS05235_40920838_ROLEX_SUBMARINERDATE_HULK__116610-6.jpg?v=1639162004","url":"https:\/\/www.analogshift.com\/products\/rolex-submariner-date-hulk-as05235","provider":"Analog:Shift","version":"1.0","type":"link"}