{"product_id":"rolex-submariner-date-green-as02495","title":"Rolex Submariner Date Green","description":"\u003cp class=\"p1\"\u003eFor over six decades the Rolex Submariner has weathered the changing tides of popular tastes. Born as a tool watch beloved of everyone from James Bond to undersea explorers, it metamorphosed over those sixty years into something that anyone from seasoned collectors to new watch enthusiasts would want to own. Without hyperbole, it is without question Rolex’s most popular watch.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThroughout the years, the changes that the Submariner has undergone have been gradual, more in keeping with function than aesthetics. Crowns have gotten bigger (as with the Reference 5510), or smaller (the Reference 5508). Luminescent material on the dial has been radium, tritium, and SuperLuminova.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eBut until this watch, a Reference 16610LV, was introduced, it had never been green.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eIn terms of color, the Submariner had always been relatively staid when compared to Rolex’s other watches. After all, a tool watch doesn’t need to be pretty, it just needs to do its job, so the color never mattered much—at a certain depth even the brightest colors look grey. However, as the 50th anniversary of the model’s introduction approached, Rolex wanted to celebrate its old faithful with something entirely new.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe Reference 16610LV was introduced in 2003. Those little letters at the end of the reference number hold the secret to this watch’s allure. In this case, the LV stands for “lunette vert,” or green bezel.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003ePrior to this watch’s release, the Submariner had been blue before, with a blue bezel or even a blue dial, but never had the bezel insert been green.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAnother point of interest is that the 16610LV also possessed a “maxi dial.” These dials, which were most commonly seen on Reference 5512 or 5512 Submariners from the late 1970s to mid-1980s, have larger luminescent plots. This feature gives the watch a vintage touch that contemporary collectors of vintage Rolexes even find hard to resist.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAesthetically and in spirit, the Reference 16610LV is in keeping with its black-bezeled counterpart, the Reference 16610. The crystal is sapphire, the crown is Trip-Lock, and the 93250 bracelet features a flip-lock clasp. Powering it all is the Calibre 3135, the COSC-certified warhorse that Rolex has used since the late 1980s.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eExamples of the Reference 16610LV are scarce, owing to its relatively short production run of only seven years. Its scarcity has made it quite collectible, and hotly-desired among enthusiasts. This is the first time we’re able to offer one, and we couldn’t be happier.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":7755808243742,"sku":null,"price":8900.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Rolex_Submariner_Date_16610_T_LV_AS02495_1.jpg?v=1520957263","url":"https:\/\/www.analogshift.com\/products\/rolex-submariner-date-green-as02495","provider":"Analog:Shift","version":"1.0","type":"link"}