{"product_id":"rolex-submariner-as04319","title":"Rolex Submariner","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eWhy We Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Rolex Submariner is a classic, and there’s good reason why almost every collector winds up with a vintage Rolex sports model in their stash - these are timeless, tough, do-anything, go-anywhere tool watches.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFrom a purist's perspective, no-date Submariners are the ones to own. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eProduced from 1962 until 1989, the Reference 5513 is one of the longest-running Rolex models ever produced. Following on the heels of the 5512, the 5513 was the second version of the Sub to feature crown guards, and saw numerous modifications and improvements over its life cycle.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThis particular watch dates to circa 1969 and features a strong case with a matte black 'Meters First' dial with a matching handset showing a lovely and even ivory patina throughout, a rotating dive timing bezel that has patinated to a slate-blue\/grey color, and correct folded link Jubilee bracelet with a signed blade clasp.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eA Reference 5513 is arguably the cleanest variant of the Submariner line - an icon of icons, and no collection should be without one!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Submariner Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRolex first debuted the Submariner at the 1954 Basel Spring Fair. It shared the stage with already-established offerings: the Explorer, the Turn-O-Graph, and a ladies' Oyster Perpetual with a chronometer certification. Compared to these other watches, the Submariner - with its oversized crown and chunky dive-timing bezel looked slightly out-of-place, and yet would become one of Rolex's most enduring models.\u003c\/p\u003e\n\u003cp\u003eRolex's quest to produce a waterproof wristwatch has its roots in the First World War, when a need arose for soldiers to have a watch that could withstand the wet, dusty conditions on the battlefield. Rolex's Oyster case of 1926 represented the culmination of a decade of development. It gained notoriety in 1927, when Mercedes Gleitze became the first British woman to swim across the English Channel. She took with her an early Rolex Oyster, in what may have been the very first example of sports marketing by a luxury brand. A series of advertisements followed this feat, featuring smiling flappers dunking their Rolex Oysters in fish tanks.\u003c\/p\u003e\n\u003cp\u003eThe Submariner hit the market at a time when oceanographer and explorer Jacques Cousteau exposed the world to the wonders of undersea exploration. With the advent of SCUBA (Self Contained Underwater Breathing Apparatus) in the late 1950s, skin-diving as a sport became accessible to amateurs. Since a mechanical timepiece was an essential piece of equipmeny for divers in a pre-digital world, the race was on amongst Swiss manufactures to produce a professional grade timepiece. Rolex was fortunate in that René Jeanneret, one of the company's directors, was a skin-diving enthusiast, giving Rolex a unique insight into the development of their diving watch.\u003c\/p\u003e\n\u003cp\u003eThe resulting watch was an overnight success, and has been in continuous production ever since. The Oyster Perpetual Submariner, in all of its forms, is an icon amongst icons, a pinnacle of horological design, and a statement piece aspired to and worn by people the world over.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":39506501926999,"sku":"40930324","price":20900.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS04319_40930324_ROLEX_SUBMARINER_METERSFIRST__5513-6.jpg?v=1638550983","url":"https:\/\/www.analogshift.com\/products\/rolex-submariner-as04319","provider":"Analog:Shift","version":"1.0","type":"link"}