{"product_id":"rolex-submariner-as04022","title":"Rolex Submariner","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eWhy We Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eYou're looking at the next collectable Submariner!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eThe Submariner has a rich history, and there are a wide variety of options on the table when considering a purchase. Whether you decide to go with a vintage model or more contemporary version, you can rest assured that you are getting a classic.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis particular Reference 114060 dates to 2018 shares many design cues with previous versions of the Submariner, yet is u\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003enapologetically modern.\u003c\/span\u003e\u003cspan\u003e With its modern case proportions,\u003c\/span\u003e ceramic bezel and the \u003cmeta charset=\"utf-8\"\u003eabsolutely fantastic 'Glidelock' clasp really set this piece apart from its vintage brothers - yet remains pure in spirit.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOffered with its full set of boxes, books, tags and warranty card, this is a great alternative to any wait list!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eThe Submariner Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eRolex first debuted the Submariner at the 1954 Basel Spring Fair. It shared the stage with already-established offerings: the Explorer, the Turn-O-Graph, and a ladies' Oyster Perpetual with a chronometer certification. Compared to these other watches, the Submariner - with its oversized crown and chunky dive-timing bezel looked slightly out-of-place, and yet would become one of Rolex's most enduring models.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eRolex's quest to produce a waterproof wristwatch has its roots in the First World War, when a need arose for soldiers to have a watch that could withstand the wet, dusty conditions on the battlefield. Rolex's Oyster case of 1926 represented the culmination of a decade of development. It gained notoriety in 1927, when Mercedes Gleitze became the first British woman to swim across the English Channel. She took with her an early Rolex Oyster, in what may have been the very first example of sports marketing by a luxury brand. A series of advertisements followed this feat, featuring smiling flappers dunking their Rolex Oysters in fish tanks.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Submariner hit the market at a time when oceanographer and explorer Jacques Cousteau exposed the world to the wonders of undersea exploration. With the advent of SCUBA (Self Contained Underwater Breathing Apparatus) in the late 1950s, skin-diving as a sport became accessible to amateurs. Since a mechanical timepiece was an essential piece of equipmeny for divers in a pre-digital world, the race was on amongst Swiss manufactures to produce a professional grade timepiece. Rolex was fortunate in that René Jeanneret, one of the company's directors, was a skin-diving enthusiast, giving Rolex a unique insight into the development of their diving watch.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe resulting watch was an overnight success, and has been in continuous production ever since. The Oyster Perpetual Submariner, in all of its forms, is an icon amongst icons, a pinnacle of horological design, and a statement piece aspired to and worn by people the world over.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":39326674059351,"sku":"40920186","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS04022_40910186_ROLEX_SUBMARINER_114060-6.jpg?v=1623166124","url":"https:\/\/www.analogshift.com\/products\/rolex-submariner-as04022","provider":"Analog:Shift","version":"1.0","type":"link"}