{"product_id":"rolex-submariner-as03154","title":"Rolex Submariner","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eWhy We Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIf you asked the average person on the street to picture a \"wristwatch\", there's a fair chance that most of them would probably conjure images of a Rolex Submariner.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThat is the transcendent nature of what it \u003cem\u003ereally\u003c\/em\u003e means to be an icon. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThere are essentially two camps of Submariner enthusiasts: date and no date. Purists maintain that its no-date or bust, with the \u003cem\u003eraison 'd être\u003c\/em\u003e being that if you need to know what \u003cem\u003edate\u003c\/em\u003e it is underwater, you're fucked. For this camp, the original Rolex Reference 5512 is as pure and enticing as they come. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis particular example is extremely clean, while showing normal signs of wear and use. In other words, it is an honest example that is priced accessibly and infinitely \u003cem\u003ewearable\u003c\/em\u003e. The meters first matte dial is clean, spotless and features warmly aged luminous material paired with a lightly faded bezel (one could be forgiven for calling it 'lightly ghosted.')  \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhether this is your first dive into a sport Rolex or you've been wreck diving with them for decades, this four line no-date Sub is a wonderful choice for daily service.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnd every bit the icon.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThe Submariner emerged at a time when oceanographer Jacques Cousteau exposed the world to the wonders of undersea exploration. Skin-diving as a sport became accessible to amateurs, and one by one watch brands—from Blancpain to Omega—brought out their own purpose-driven dive watches.\u003c\/p\u003e\n\u003cp\u003eRolex was fortunate in that René Jeanneret, one of the company's directors, was a skin-diving enthusiast. This gave the Crown a unique insight into the development of their diving watch. They enlarged the Oyster case and made it thicker, offering added protection against pressure at depth, and capped the case with a rotating bezel. The dial they made black, a no-frills choice, and coated the hour plots and hands with a liberal amount of luminescent material. It was upon this template that all later references of Submariner would be modeled.\u003c\/p\u003e\n\u003cp\u003eThroughout the decades Rolex developed and improved the model, until by the mid-1960s the Submariner had become what it is today—a classic.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":28354264236119,"sku":null,"price":17500.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/7ujtVyoa.jpeg?v=1559853409","url":"https:\/\/www.analogshift.com\/products\/rolex-submariner-as03154","provider":"Analog:Shift","version":"1.0","type":"link"}