{"product_id":"rolex-submariner-as01393","title":"Rolex Submariner","description":"\u003cp\u003eWhen you change a classic design like the Rolex Submariner, you risk raising the ire of Submariner purists.  The Reference 1680, released in 1966, deviated from previous iterations of the Submariner--like the beloved ref. 5513--by including a date window. This change was remarkably divisive because, according the diehards, if you need a date on your dive watch, you're kind of screwed.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eDespite the divided opinions on the ref. 1680, from a non-purist's standpoint, it ticks all the boxes for a tool watch. A sturdy stainless steel case? Check. Robust movement that is dust-proof, shock-proof, and waterproof? Check, check, and check.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThe ref. 16800, successor to the ref. 1680, is viewed as a transitional model because it's the first Submariner reference to have a sapphire crystal. Another slightly polarizing change is the inclusion of white gold surrounds to the hour plots. It was also fitted with a uni-directional ratcheting bezel, a glossy (rather than matte) dial, the Rolex Cal. 3085 movement, and--most infuriating of all to the diehard Submariner purist--a quick-set date function.\u003c\/p\u003e\n\u003cp\u003eBut we're here to argue the case for the much-maligned Submariner Ref. 16800, a transitional model that gets no love even though we think it should. Whether or not you actually need a date on your dive watch is one thing, but utility aside, that--and other innovations--launched the ref. 16800 into the luxury realm. Now, the Sub can transition seamlessly from casual wear to the board room with only a change of clothes. Even though James Bond wore a Sub with a suit, that was then, and this is now.\u003cb\u003e \u003c\/b\u003eThese changes dressed up the Submariner and made wearing a Sub with business attire more permissible for those without a license to kill. \u003c\/p\u003e\n\u003cp\u003eOur Submariner is a catch. Complete with its original case back sticker, and coming on the solid-end link Ref. 93150 Rolex Oyster bracelet with folding clasp, this 16800 is the perfect Rolex for a collector who wants a modern watch with vintage looks. The tritium on the dial has faded to an even yellow hue, giving it that weathered look of a tool watch that's been places and bears witness to the watch's incredible history. \u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":12130032577,"sku":null,"price":5800.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Rolex_Submariner_Four_Line_AS01393_1.jpg?v=1455821848","url":"https:\/\/www.analogshift.com\/products\/rolex-submariner-as01393","provider":"Analog:Shift","version":"1.0","type":"link"}