{"product_id":"rolex-submariner-5513-lost-empires-adpat-023","title":"Rolex Submariner 5513 'Lost Empires'","description":"\u003cp class=\"p1\"\u003e\u003cspan\u003e\u003cb\u003e1968 Rolex “Looking for Lost Empires” Submariner 5513\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eJust as the Submariner is arguably the quintessential dive watch, this particular ad is in the conversation as the ideal Submariner advertisement to own… It’s not the first Submariner ad or the rarest. It’s a pearl among the plethora of Submariner ads for another reason - its straightforwardness depicting the essence of the Submariner. That is, a tool watch for divers. In this case, divers in the Yucutan risking their lives in search of archaeological treasures relying on their, “big, tough, working watch.” \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe “If you were…” advertising campaign from the late 1960’s and early 1970s resulted in some of the most iconic Rolex advertisements of all time, with headlines that have made an indelible impression on watch collectors. Along with other popular ads of this genre, such as, “If you were flying the Concorde…” featuring the GMT-Master and “If you were taming oil well fires” curiously calling on a solid gold Day-Date to do the job, this “lost empires” version is among the most-sought after. \u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003ci\u003eFramed with shade of white matting to compliment tones of paper. Black, solid wood frame.\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p2\"\u003e\u003cstrong\u003eAbout our collaboration with Ad Patina\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eWe're thrilled to be collaborating with our longtime friends at Ad Patina to bring you a selection of \u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cspan\u003ethe most-popular and\u003c\/span\u003e \u003c\/span\u003e\u003cspan class=\"s1\"\u003erare vintage watch advertisements curated specifically for Analog\/Shift!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eScouring the world for forgotten marketing treasures, Ad Patina's\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eraison de être\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003every much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThese documents of horological history have entered the watch collecting conversation as the ultimate accompanying accessory, and have found themselves framed in homes and offices around the world. Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally mounted and framed with UV resistant glass to ensure years of enjoyment to come - no reprints or reproductions here!\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eMuch like a traditional piece of art - a painting or photograph - an original watch advertisement can be appreciated for its design as well as for its power to evoke nostalgia.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eSomething we vintage watch enthusiasts know all about!\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"Default Title","offer_id":30157235159127,"sku":null,"price":345.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/1968Submariner1.jpg?v=1569942586","url":"https:\/\/www.analogshift.com\/products\/rolex-submariner-5513-lost-empires-adpat-023","provider":"Analog:Shift","version":"1.0","type":"link"}